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Regional Marketing Manager
1 month ago
About the Role
We are seeking a highly skilled Regional Marketing Manager to join our team at Aramark. As a key player in supporting our Canadian business strategies, you will be responsible for developing field solutions and driving profitable growth across various service areas.
Key Responsibilities
- Manage the field execution of marketing programming in Office Coffee Services, Vending, and Micro-market accounts to ensure program merchandising is implemented at all client sites.
- Develop and execute local promotional calendars while managing national marketing initiatives.
- Develop and project manage repeatable field processes and key metrics that measure operating profit, product rotation, and merchandising standards.
- Support large openings by ensuring all components are ready for implementation, proper pricing is communicated for any retail items, and training team members on how to keep spaces fresh and stocked.
- Lead pilot processes from identifying opportunities, defining scope, implementation, and tracking.
- Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
- Train field teams on new planograms, products, and services to ensure proper setup.
- Be the expert on 365 Retail kiosk capabilities, including reporting, promotions, loyalty, implementation, and maintenance.
- Actively monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and timelines for implementation.
- Activate brand standards and fully execute at all identified service points, resulting in consistency throughout the region.
Requirements
- Bachelor's Degree required.
- A minimum of 3 - 5 years of professional experience in marketing or brand management.
- Experience within a DSD, CPG, or Field Service Organization preferred.
- Bilingual (English/French) preferred.
- Strong Microsoft Office skills (PowerPoint, Excel).
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
Accommodation Statement
Accommodations for job applicants with disabilities are available upon request.