Regional Marketing Manager
3 weeks ago
As a key player in Aramark Refreshments' Canadian business strategies, the Regional Growth & Innovation Manager drives profitable growth across various service areas, including office coffee services, micro-markets, vending, breakroom, and retail experiences.
Key Responsibilities:- Develop and execute field solutions to drive sales growth, client satisfaction, and customer engagement.
- Manage national marketing initiatives and develop local promotional calendars.
- Project manage repeatable field processes and key metrics to measure operating profit, product rotation, and merchandising standards.
- Support large openings by ensuring all components are ready for implementation, proper pricing is communicated, and training team members on how to keep spaces fresh and stocked.
- Lead pilot processes from identifying opportunities, defining scope, implementation, and tracking.
- Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
- Train field teams on new planograms, products, and services to ensure proper setup.
- Be the expert on 365 Retail kiosk capabilities, including reporting, promotions, loyalty, implementation, and maintenance.
- Monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and timelines for implementation.
- Activate brand standards and execute consistently throughout the region.
- Bachelor's Degree required.
- A minimum of 3 - 5 years of professional experience in marketing or brand management.
- Experience within a DSD, CPG, or Field Service Organization preferred.
- Bilingual (English/French) preferred.
- Strong Microsoft Office skills (PowerPoint, Excel).
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
Accommodation Statement
Accommodations for job applicants with disabilities are available upon request.
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