Digital Marketing Specialist

3 days ago


Edmonton, Alberta, Canada GoodMorning Full time

At GoodMorning.com Inc., we are a Canadian digitally native direct-to-consumer brands company, driven by our mission to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.

About the Role

We are seeking a skilled Digital Marketing Specialist with over 3 years of experience in Media, Digital, and Influencer Marketing. The ideal candidate will be a generalist in ensuring accuracy and incorporating relevant keywords for SEO, creating compelling and persuasive content to build brand awareness, partnering with external organizations, and building relationships.

Key Responsibilities
  • Become a mattress (and sleep product) expert and write in-depth, informative, and engaging mattress review articles and comparisons, ensuring accuracy and incorporating relevant keywords for SEO.
  • Develop and execute digital marketing tactics to enhance GoodMorning.com's online reputation and brand visibility.
  • Create compelling and persuasive content for various digital channels, including blog posts, articles, website copy, social media updates, and press releases.
  • Identify and build relationships with third-party publications, media houses and social media influencers who align with GoodMorning.com's brand values and target audience.
  • Collaborate with external digital publications to secure product reviews, generate positive media coverage, gain endorsement and earn trust markers and accolades for the company and its products.
  • Manage partnership opportunities and build relationships with external organizations and partners in alignment with company goals.
  • Source and manage relationships with health practitioners, athletes, and other authority figures to build credibility and establish GoodMorning.com as a trusted source of information in the sleep industry.
  • Work closely with the marketing team to ensure that all content and activities are aligned with the brand voice and tone, and that they drive engagement and conversions.
  • Monitor and analyze the performance of marketing initiatives, using data and analytics to track key metrics, identify trends, and optimize strategies for maximum effectiveness.
What You'll Need
  • Bachelor's Degree in Marketing, Communications, Journalism, or other related field.
  • Proven experience in digital marketing, with a demonstrated ability to develop and execute effective online strategies.
  • Strong understanding of social media marketing, influencer marketing, and public relations principles.
  • Excellent writing, editing, and communication skills.
  • Experience with media outreach and securing placements.
Salary and Benefits

The estimated salary for this role is $80,000 per year, based on industry standards and location. In addition to competitive compensation, we offer a comprehensive benefits package, including:

  • Competitive vacation time.
  • Profit share and equity package.
  • 100% employer-paid extended benefits - health and dental.
  • Employee Assistance Program.
  • 125% RRSP matching (10% of salary, up to a maximum of $10k/yr).
  • Employee product discounts.
  • Transportation Reimbursement.


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