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Digital Marketing Strategist

1 week ago


Gatineau, Quebec, Canada CartoVista Full time

We are on a mission to revolutionize business decision making by harnessing the power of data to create inspiring stories with interactive maps. Our platform, CartoVista, empowers organizations to better visualize, understand, and communicate the hidden insights that their data has to offer.

Our team is passionate about driving innovation and we're looking for a skilled Digital Marketing Specialist to join us in leading the design, development, and execution of our digital demand generation campaigns.

About You

  • With 3-5 years of experience in developing B2B multi-channel campaigns in a SaaS environment, you'll be responsible for actively engaging with our business to drive growth and success.
  • You'll take the lead on all things marketing, possessing excellent verbal and written communication skills to present goals and results effectively.
  • Strong collaboration, organization, strategic thinking, and execution abilities will serve as the foundation for your success in this role.
  • Familiarity with martech software, including HubSpot, WordPress, Elementor, Google Data Studio, LinkedIn, Facebook Manager, and other paid ad platforms, is essential.

Your Typical Day

  • You'll work closely with our CEO, sales, and product development teams to create and execute digital marketing campaigns that drive results.
  • Own and develop ad copy & content creation that resonates with our audience.
  • Collaborate with an internal graphic designer to develop visual assets for digital campaigns.
  • Manage CartoVista's website and publish content to support marketing campaigns.
  • Continually monitor & optimize marketing campaigns to ensure maximum ROI.
  • Communicate key insights and findings to the management team.

What You'll Love About Us

  • We're an inclusive team, proud of our diverse mix of cultural, ethnic, social, and economic backgrounds.
  • We prioritize continuous professional growth and development, promoting people from all backgrounds.
  • We believe in finding the right balance between work and life, offering a flexible work environment that fosters productivity and well-being.

Estimated Salary: $80,000 - $110,000 per year