Marketing Assistant

7 months ago

Gatineau, Canada MINI TIPI Full time

MINI TIPI is a Canadian lifestyle brand that operates and manufactures its products locally in Gatineau, Quebec. With the purpose of addressing the lack of authentic Indigenous designed têxtiles. MINI TIPI collaborates with Indigenous artists to develop authentic exclusive designs to ensure proper representation in the industry. All our products are designed, cut and sewn in Quebec, Canada.

The Marketing Assistant is responsible for creating, updating and publishing marketing content across our various channels, such as social media, website and newsletters. He or she ensures that we respect our brand guidelines and works with management to ensure consistency of marketing tools.

**TASKS AND RESPONSIBILITIES**

**Content management**
- Contribute to the creation and edit video and photo content for our social networks: Facebook, Instagram, tiktok and Linkedin
- Fill in monthly marketing statistics table for marketing
- Monitor and respond to social media inquiries, comments and reviews in a prompt and professional manner, maintaining a positive brand image and encouraging customer engagement

**Newsletter and Blog**
- Contribute to the management of a campaign calendar
- Write monthly blog posts

**Ads Manager and Paid Opportunities**
- Execute digital marketing strategies to increase brand visibility and drive traffic to our online store
- Set up collaborations, including promotions, contests, etc.
- Maintain partnerships and collaborations with influencers and organizations to extend our reach and develop brand awareness

**Branding**
- Align the company's marketing strategy with our mission and values
- Create visually appealing and on brand content in Photoshop and Canva
- Gather information and format artist cards
- Create artists' labels for collections
- Create some product descriptions and text for the website and add them to the website
- Plan launch campaigns for new collections - help coordinate photographers and locations
- Help plan sales and marketing events, ensure promotional material is available
- Represent the company at various trade shows
- Take some photos and make adjustments in Photoshop

**Other**
- Create personalized labels for corporate orders
- Support the day-to-day creation, editing, execution and reporting of marketing campaigns
- Stay current with the latest digital best practices
- Assist marketing coordinator with various projects
- The above is not an exhaustive list of duties associated with this role. You will be expected to perform different tasks as necessities by your changing role and the overall business objectives of the organizations

**QUALIFICATIONS AND WORK EXPERIENCE**

**Mandatory**
- Diploma in marketing, communications or related field
- Excellent communication and writing skills in English and French (written and verbal)
- Excellent knowledge of and ability to use social media platforms
- Knowledge of Photoshop and Canva
- Knowledge of Klaviyo
- Excellent understanding of Google Suite
- Proven experience in digital marketing, with a strong emphasis on content creation.
- Proficiency in content marketing tools and platforms.
- Excellent research, copy-writing, editing skills, and creativity skills

**Preferred**
- Knowledge of Shopify
- Understanding the influencer-specific marketing industry and the importance and role of influencer marketing

**Qualities**
- Creativity and resourcefulness
- Organizational skills and autonomy
- Creative thinking and ability to generate new ideas
- Analytical mindset with the ability to interpret data to give suggestions for making informed decisions.
- Proven ability to collaborate with others and be a strong individual contributor
- Have the ability to be agile on design concepts and build in feedback
- Detail-oriented and organized.
- Desire to learn and grow in a small business

**WORK CONDITIONS AND ADVANTAGES**
- Competitive salary with annual review
- Monday to Friday 40 hours per week
- Parking available at our Aylmer location
- Bright, clean and fun work environment
- Additional paid holiday (Easter Monday)
- Monthly meetings with team building activity
- 50% discount on products for all personal purchases for employees
- Voluntary retirement savings plan (VRSP) in place
- Proud to produce locally designed and manufactured product
- Involvement in the community

**TO APPLY**

**Job Type**: Fixed term contract
Contract length: 12 months

**Salary**: $20.22-$26.38 per hour

Expected hours: 40 per week

**Benefits**:

- Casual dress
- Company events
- On-site parking
- Store discount
- VRSP

Schedule:

- Monday to Friday

**Language**:

- French (preferred)

Work Location: In person

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