Content Marketing Manager
1 week ago
**Content Marketing Manager**
We are seeking a dynamic Content Marketing Manager to join our innovative team In this role, your efforts will involve elevating our brand voice to drive measurable results. If you thrive in a fast-paced environment, and enjoy collaborating with cross-functional teams, we want to hear from you Join us in shaping the future of our content marketing efforts and making a meaningful impact on our brand’s growth.
**Description of Duties (include but are not limited to)**:
- Develops a strategic content plan that aligns with SEO best practices and highlights key product features and benefits. This includes identifying high-value keywords, creating SEO-driven content, and integrates product knowledge to ensure messaging is accurate and resonates with the target audience.
- Creates content that showcases deep product knowledge, such as product tutorials, feature highlights, use cases, and customer success stories.
- Collaborates closely with the Product Marketing and Sales Teams to gain insights into product updates, features, and customer feedback.
- Oversees and contributes to the production of high-quality content, including blogs, articles, social media posts, and multimedia, ensuring consistency in messaging and brand voice.
- Coordinates website content with digital marketing campaigns to create a cohesive message across all online platforms, driving traffic and increasing conversion rates.
- Identifies opportunities for repurposing content and scaling the process.
- Conducts research to enhance the written and published content.
- Monitors and assesses the company’s content marketing performance through analytics platforms
- Utilizes new trends and mediums to create engaging content that resonates with the target audience.
**Special Requirements/Certifications**:
- Strong attention to detail, ensuring accuracy and consistency in all content and marketing materials.
- Ability to troubleshoot and handle any last-minute changes or unexpected challenges.
- Bilingual proficiency in French and English is considered an asset.
- Works with tools like HubSpot, CRM platforms and project management platforms to track project progress and collaboration.
- Proficient in PowerPoint, SharePoint, and design tools such as Canva for creating visually appealing and effective marketing materials, and collaborating with other teams.
- Bachelor’s degree in English, journalism, communications, marketing, or a related field.**Responsable Marketing de Contenu**
Nous sommes à la recherche d'un gestionnaire de marketing de contenu dynamique pour rejoindre notre équipe innovante Dans ce rôle, vos efforts consisteront à élever la voix de notre marque pour obtenir des résultats mesurables. Si vous vous épanouissez dans un environnement trépidant et que vous aimez collaborer avec des équipes interfonctionnelles, nous voulons avoir de vos nouvelles Joignez-vous à nous pour façonner l'avenir de nos efforts de marketing de contenu et avoir un impact significatif sur la croissance de notre marque.
**Description des fonctions**
- Développe un plan de contenu stratégique qui s'aligne sur les meilleures pratiques de référencement et met en évidence les principales caractéristiques et avantages du produit. Cela comprend l'identification de mots-clés de grande valeur, la création de contenu axé sur le référencement et l'intégration de la connaissance des produits pour s'assurer que la messagerie est exacte et résonne avec le public cible.
- Crée du contenu qui présente une connaissance approfondie des produits, tels que des didacticiels sur les produits, des faits saillants de fonctionnalités, des cas d'utilisation et des histoires de réussite client.
- Collabore étroitement avec les équipes de marketing produit et de vente pour obtenir des informations sur les mises à jour des produits, les fonctionnalités et les commentaires des clients.
- Supervise et contribue à la production de contenu de haute qualité, y compris des blogs, des articles, des publications sur les médias sociaux et des multimédias, assurant ainsi la cohérence des messages et de la voix de la marque.
- Coordonne le contenu du site Web avec des campagnes de marketing numérique pour créer un message cohérent sur toutes les plateformes en ligne, ce qui génère du trafic et augmente les taux de conversion.
- Identifie les opportunités de réaffectation du contenu et de mise à l'échelle du processus.
- Mène des recherches pour améliorer le contenu écrit et publié.
- Surveille et évalue les performances de marketing de contenu de l'entreprise via des plates-formes d'analyse
- Utilise de nouvelles tendances et de nouveaux médiums pour créer un contenu attrayant qui résonne avec le public cible.
**Exigences/certifications spéciales**
- Une grande attention aux détails, assurant l'exactitude et la cohérence de tout le contenu et du matériel de marketing.
- Capacité de dépanner et de gérer les changements de dernière minute ou les défis inattendus
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