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Chief Marketing Officer
1 month ago
This is a key leadership role in our marketing team, responsible for driving the creative and strategic direction of Prodigy's brand across all channels.
Company OverviewProdigy Education is a global leader in game-based learning, on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game.
Salary: $120,000 - $180,000 per yearThis salary estimate is based on industry standards for a Director-level role in the education technology sector, considering factors like location and experience.
Key Responsibilities- Develop and execute a brand strategy that aligns with Prodigy's business goals, driving engagement with teachers, parents, and students.
- Develop brand positioning for each key audience and unify the brand positioning and messaging across all touchpoints.
- Manage the evolution of the brand as new products and strategy launch.
- Secure alignment with internal stakeholders to ensure brand strategies and positioning deliver on team objectives.
- Lead the implementation of brand and content direction across all channels to deliver breakthrough, relevant, and motivating campaigns.
- Own the marketing campaign calendar across channels, ensuring cohesive planning, timely publication, and alignment with Prodigy's broader marketing goals.
We're looking for an experienced professional who can lead our marketing efforts with vision and expertise. The ideal candidate will have:
- Proven experience in brand strategy, content marketing, and campaign management, ideally within education, tech, or a mission-driven organization.
- Deep understanding of content marketing best practices for channels such as website, social media, and demand generation.
- Exceptional storytelling skills with a keen eye for design and brand consistency.
- Strong organizational and project management skills, with the ability to juggle competing priorities.