Senior Product Marketing Strategist

5 days ago

Toronto, Ontario, Canada Rewind Software Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Strategist to join our team at Rewind Software. As a key member of our marketing team, you will play a critical role in driving the success of our products and services.

Key Responsibilities
  • Market Intelligence: Conduct in-depth research to understand our target audience, including their needs, preferences, and pain points.
  • Competitive Analysis: Analyze our competitors' strengths, weaknesses, and market positioning to identify opportunities for differentiation.
  • Product Positioning: Collaborate with product managers and marketing communications to develop compelling product positioning, messaging, and content that resonates with our target audience.
  • Buyer Journey Mapping: Map the buyer's journey, including the key touchpoints, pain points, and decision-making factors, to inform our sales and marketing strategies.
  • Marketing Program Development: Develop and execute marketing programs to drive demand, retention, and acquisition of new customers.
  • Program Evaluation: Assess the effectiveness of marketing programs and provide data-driven insights to inform future strategies.
  • Thought Leadership: Establish ourselves as thought leaders in the industry through speaking engagements, written content, and other forms of thought leadership.
Requirements
  • 5+ years of experience in product marketing in a B2B SaaS environment.
  • Experience working in a startup or scale-up organization in a highly collaborative environment.
  • Strong technical background and understanding, with experience working with product teams to define product strategy.
  • Strong quantitative analytical ability and excellent written and oral communication skills in positioning, messaging, and narrative storytelling.
  • Customer-centric with experience speaking directly with customers.
  • Comfort in a fast-paced, entrepreneurial environment.
  • Ability to stay highly organized while managing multiple projects and priorities.
About Us

Rewind Software is a leading provider of [industry/technology] solutions. We are committed to building an inclusive, supportive work environment that fosters growth and development. We value diversity and encourage candidates from all backgrounds and identities to apply.

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