Marketing Data Insights Analyst
2 months ago
At PointClickCare, we're on a mission to revolutionize healthcare technology and create a world where providers and plans can deliver frictionless care. As a Marketing Data Insights Analyst, you'll play a critical role in helping us achieve this vision.
Key Responsibilities:
- Analyze campaign performance trends to inform growth strategy and drive business outcomes.
- Track and measure digital performance across all technology platforms and channels, ensuring alignment with planned KPIs.
- Develop insights-driven strategies to optimize customer responses to marketing messages and buying paths.
- Collaborate with cross-functional teams to ensure seamless technology integration and compliance with SLAs.
- Lead the marketing analytics team, maintaining documentation and data governance.
Requirements:
- Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, and/or Computer Science.
- 5+ years of Digital B2B Marketing Analytics and/or performance measurement experience.
- Proven expertise in analyzing content performance to inform optimization strategies.
- Experience with data visualization tools and ability to translate quantitative data into actionable recommendations.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive compensation package.
PointClickCare is an equal opportunity employer committed to diversity and inclusion. We welcome applications from qualified candidates who share our values and are passionate about making a difference in the healthcare industry.
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