Strategic Marketing Director

1 week ago


Mississauga, Ontario, Canada SOTI Inc Full time

As a key member of SOTI Inc.'s leadership team, you will play a critical role in developing and executing high-impact marketing campaigns. This will involve spearheading the conceptualization and execution of campaigns across multiple channels, ensuring cohesive and compelling messaging.

Working closely with senior leadership, you will define strategic KPIs and metrics to measure and drive the effectiveness of demand generation efforts. You will also be responsible for architecting and overseeing the execution of sophisticated marketing campaigns, leveraging advanced marketing automation tools and CRM systems to optimize campaign performance.

Key responsibilities include designing and implementing robust sales enablement programs, providing strategic insights and feedback to sales leadership, and managing strategic relationships with external agencies and vendors.

A bachelor's degree in Marketing, Business Administration, or a related field is required, along with 10+ years of strategic experience in demand generation, digital marketing, or related roles. Proficiency in sophisticated marketing automation platforms and CRM systems is also essential.

We are committed to providing accessible employment practices and accommodation during the recruitment process. If you require assistance, please notify People & Culture at careers@soti.net.



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