Director of Consumer Insights
4 days ago
About the Role:
The Director of Consumer Insights will lead the function for the Canada market and partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy. This role is a key member of the North America Consumer Insights leadership team.
Key Responsibilities:
- Set the Consumer Insights agenda and identify future growth opportunities/white space for the BU.
- Drive the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront.
- Lead a team of 3 direct reports and develop and integrate consumer insights throughout the business to drive a growth mindset and agility.
- Help shape the 3-year Growth Strategy and assist teams in pulling through to brand's annual marketing plans.
- Drive Enterprise Transformation Agenda and leverage insights to continuously build brands that consumers love.
Requirements:
- A minimum ten (10+) years of strategic insights/consumer research experience is required.
- Previous people leader experience required.
- Experience working across a portfolio of products on the manufacturer/client-side highly preferred.
- Leadership credentials in driving vision and prior people management experience required.
- Proficiency with different qualitative & quantitative research tools across advertising, innovation, brand building & syndicated services.
- Validated ability to distill insights and drive impact into an organization.
What We Offer:
The Kraft Heinz Company offers a dynamic and challenging work environment with opportunities for growth and development. We are committed to diversity and inclusion and strive to create a workplace where everyone feels valued and respected.
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