Director of Consumer Insights

4 days ago


Toronto, Ontario, Canada The Kraft Heinz Company Full time
Job Title: Director of Consumer Insights

About the Role:

The Director of Consumer Insights will lead the function for the Canada market and partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy. This role is a key member of the North America Consumer Insights leadership team.

Key Responsibilities:

  • Set the Consumer Insights agenda and identify future growth opportunities/white space for the BU.
  • Drive the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront.
  • Lead a team of 3 direct reports and develop and integrate consumer insights throughout the business to drive a growth mindset and agility.
  • Help shape the 3-year Growth Strategy and assist teams in pulling through to brand's annual marketing plans.
  • Drive Enterprise Transformation Agenda and leverage insights to continuously build brands that consumers love.

Requirements:

  • A minimum ten (10+) years of strategic insights/consumer research experience is required.
  • Previous people leader experience required.
  • Experience working across a portfolio of products on the manufacturer/client-side highly preferred.
  • Leadership credentials in driving vision and prior people management experience required.
  • Proficiency with different qualitative & quantitative research tools across advertising, innovation, brand building & syndicated services.
  • Validated ability to distill insights and drive impact into an organization.

What We Offer:

The Kraft Heinz Company offers a dynamic and challenging work environment with opportunities for growth and development. We are committed to diversity and inclusion and strive to create a workplace where everyone feels valued and respected.



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