Lead Consumer Insights Strategist
3 weeks ago
About the Role
As the Director of Consumer Insights, you will spearhead a dynamic team dedicated to understanding consumer behavior and translating those insights into actionable strategies that drive growth for our brands. You'll be a key partner to our Marketing leadership, ensuring a consumer-centric approach permeates every aspect of our business.
Your Impact
- Strategic Visionary: Collaborate with the Business Unit President and Marketing team to develop and execute a comprehensive consumer insights agenda that aligns with our overall business objectives.
- Growth Catalyst: Identify emerging consumer trends, uncover unmet needs, and pinpoint growth opportunities across our diverse portfolio of brands.
- Data-Driven Decision Maker: Leverage quantitative and qualitative research methodologies to generate actionable insights that inform marketing strategies, product development, and brand positioning.
- Team Leader & Mentor: Cultivate a high-performing team of consumer insights professionals, fostering a culture of collaboration, innovation, and continuous learning.
Qualifications
- 10+ years of experience in strategic consumer research, with a proven track record of driving impactful business outcomes.
- Experience leading and developing high-performing teams within a fast-paced, dynamic environment.
- Deep understanding of various research methodologies, including quantitative and qualitative techniques, as well as syndicated data sources.
- Exceptional analytical and problem-solving skills, with the ability to synthesize complex data into clear, concise insights.
- Strong communication and presentation skills, with the ability to effectively convey insights to diverse audiences.
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