Strategic Communications Specialist
3 days ago
**Job Summary**
Southlake Regional Health Centre is embarking on a journey to refresh and revitalize its brand positioning to champion a pride for people, place, and performance among its core audiences.
The Communications Strategist plays a key role in executing Southlake’s three-year communications plan, providing communications support to priority projects throughout the organization. This role is a 12-month maternity leave contract with a possibility for extension.
**Key Responsibilities**
• Monitor external trends in communications within the healthcare field, aligning communication strategies with the strategic goals of the organization.
• Communications ownership for key priority projects at Southlake.
• Manage all aspects of assigned communication projects, providing strategic advice to create and implement strategic plans to achieve results.
• Accountable for positioning, promoting the Southlake brand, and supporting the organization’s priorities.
• Collaborate with department colleagues to implement integrated campaigns that include internal communications, social media, and community stakeholder engagement.
• Implement government relations and social media strategies to advance the organization’s priorities.
• Support stakeholder and government relations through research and tracking.
• Develop communication plans for strategic organization-wide initiatives and hospital department programs.
• Develop a variety of internal and external written content, including articles, media stories, collateral, web content, and social media content.
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