Strategic Communications Specialist

3 days ago


Newmarket, Ontario, Canada Southlake Regional Health Centre Full time

**Job Summary**

Southlake Regional Health Centre is embarking on a journey to refresh and revitalize its brand positioning to champion a pride for people, place, and performance among its core audiences.

The Communications Strategist plays a key role in executing Southlake’s three-year communications plan, providing communications support to priority projects throughout the organization. This role is a 12-month maternity leave contract with a possibility for extension.

**Key Responsibilities**

• Monitor external trends in communications within the healthcare field, aligning communication strategies with the strategic goals of the organization.

• Communications ownership for key priority projects at Southlake.

• Manage all aspects of assigned communication projects, providing strategic advice to create and implement strategic plans to achieve results.

• Accountable for positioning, promoting the Southlake brand, and supporting the organization’s priorities.

• Collaborate with department colleagues to implement integrated campaigns that include internal communications, social media, and community stakeholder engagement.

• Implement government relations and social media strategies to advance the organization’s priorities.

• Support stakeholder and government relations through research and tracking.

• Develop communication plans for strategic organization-wide initiatives and hospital department programs.

• Develop a variety of internal and external written content, including articles, media stories, collateral, web content, and social media content.



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