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Strategic Communications Specialist
2 months ago
Southlake Regional Health Centre is embarking on an exciting journey to refresh and revitalize its brand positioning to champion a pride for people, place, and performance among its core audiences.
The Communications Strategist plays a key role in executing Southlake's three-year communications plan, providing communications support to priority projects throughout the organization. This 12-month maternity leave contract offers a unique opportunity to make a meaningful impact.
Key Responsibilities- Monitor external trends in healthcare communications to align strategies with Southlake's strategic goals.
- Communications ownership for key priority projects, including managing all aspects of assigned communication projects and providing strategic advice to create and implement plans.
- Position and promote the Southlake brand, supporting the organization's priorities through integrated campaigns and stakeholder engagement.
- Implement government relations and social media strategies to advance the organization's priorities.
- Support stakeholder and government relations through research and tracking.
- Develop communication plans for strategic organization-wide initiatives and hospital department programs.
- Develop a variety of internal and external written content, including articles, media stories, collateral, web content, and social media content.
- Use data analytics to support strategic communications advice and measure the effectiveness of communications strategies.
- University degree, college diploma, or certificate in Public Relations, Communications, Journalism, or related fields.
- Minimum of 3 to 5 years' experience working in corporate communications, public affairs, or public relations.
- Excellent interpersonal and customer service skills, including the ability to work with diverse individuals and groups.
- Good judgment and discretion, with the ability to effectively manage time and work on several projects simultaneously.
- Experience using data to support decision making and strategic communications advice.
- Excellent communication skills, both written and verbal, with strong attention to detail.
- Analysis and problem assessment skills, with the ability to think critically and counsel senior management.
- Healthcare, media relations, and government relations experience are considered assets.
