Senior Product Marketing Manager
1 month ago
At PointClickCare, we are seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies for our portfolio of SaaS solutions.
Key Responsibilities:- Conduct market and customer research to gather data about target personas, buyer needs, and the purchasing process for our products.
- Develop product positioning, value propositions, and messaging that resonate with our buying audience.
- Work with business and product leaders to define the market opportunity for our products and perform segmentation and targeting exercises that identify the segments with the highest propensity to buy.
- Lead product introduction/launch planning, including development and measurement of KPIs.
- Collaborate with marketing peers to drive development of a variety of content, including sales decks, solution sheets, customer references, thought leadership, campaign, and other assets.
- Assist in product naming, pricing, and packaging by providing market, competitive, and customer insights.
- Provide market intelligence and buyer insights to drive the development of campaign strategies that create demand.
- Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging, and tools.
- Bachelor's degree; advanced degree or equivalent experience desired.
- 7+ years of Product/Portfolio Marketing experience in B2B SaaS solutions.
- Preference for candidates with experience in Population Health, Health Information Technology, Acute, Payor, and/or other healthcare SaaS solutions.
- Previous experience managing a small team.
- Proven ability to create value propositions and messaging strategies and link product launches to organizational themes and goals.
- Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships.
- Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance, and other indicators.
- Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to different audiences.
- Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills.
- A 'roll up the sleeves' attitude; a self-starting orientation with the intense drive to 'make things happen.'
- Team player and strong collaborator with a variety of people and teams. Great at building relationships and maintaining diplomacy in times of stress.
- Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change.
Salary: $111,000 - $124,000 a year. At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $111,000 - $124,000 + bonus or commission + equity + benefits.
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