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Strategic Consumer Insights Manager

1 month ago

Toronto, Ontario, Canada The Kraft Heinz Company Full time

Job Summary

We are seeking a highly skilled Strategic Consumer Insights Manager to join our Global Disruptive Innovation team at The Kraft Heinz Company. As a key strategic business partner and consumer insights subject matter expert, you will have the opportunity to directly impact growth for our global brand portfolio.

About the Role

This role requires a person who can be a strategic business partner to the marketing team and a key agent for organizational change. You will lead the consumer and marketplace learning agenda across brands and channels to identify innovation opportunities rooted in consumer behavior that drive top and bottom-line growth for Kraft Heinz and retail partners.

Key Responsibilities

  • Strategic insight leadership for Global Disruptive Innovation initiatives.
  • Leverage in-depth knowledge of consumer and culinary trends, competition, and consumer and shopper behavior to ideate and encourage growth strategies.
  • Develop and lead agile research plans for new products using risk-based approaches and forward-thinking methods across whitespace identification, opportunity assessment, innovation forecasting, and innovation validation (consumer testing and/or in-market testing).
  • Identify ways to drive speed through experimentation to learn and implement all opportunities.
  • Evaluate sales impact of innovation and identify lessons learned to improve trial, velocity, and incrementally of future innovation.
  • Help develop research Best Practices for the organization.
  • Work with research vendors to provide outstanding research approaches for agility, speed, and breakthrough insights.

Requirements

  • Proven Strategic Insights/Consumer Research experience, preferably within CPG.
  • Proficient in various market research techniques, including both qualitative and quantitative methods.
  • Experience working with both primary and secondary data sources.
  • Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.).
  • Strong storytelling skills and ability to influence all levels of an organization.
  • Proficient with innovation and custom research methods for CPG products required.
  • Experience using syndicated services (e.g. Nielsen or IRI Scanner, Mintel, Numerator and Panel Data, Technomic, etc).
  • Strong analytical skills, including pricing and designing and implementing in-market tests.
  • Ability to lead multiple projects simultaneously.
  • Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).

Work Environment & Schedule

This is a Hybrid role with 2-3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces.