Account Director, XM

3 months ago

Old Toronto, Canada Fuse Marketing Group Inc Full time

We’ve built a collective of people and talent to do one thing; Turns Heads. For us, that means creating work that gets noticed and brands that get adored. And for 20+ years, we’ve had an overwhelming urge to do that. To build an independent, full-service creative agency where every brief, campaign and person is equal parts common sense and wonder. To lay a foundation for the work and a path for our clients, and in the process, change perceptions, change behaviour, and change the rules.

What does independence mean for you? It means your life, career, and growth won’t be dictated by the vagaries of New York or account shifts in Kuala Lumpur. Your contributions will be seen, noted, and celebrated by the hands-on ownership right here. And it means we can make the decisions that matter to you, with you.

That independence allows us to adapt, adopt, and never think a certain way but rather, any way. And at the heart of every idea, campaign, or experience we create, is always the drive to Turn Heads.

If anything you just read resonates, drop us a line, we’ll find a place for you.

Objectives:

To take on a client leadership role and be the trusted agency partner to a FUSE financial client, specializing in experiential and sponsorship marketing. To lead internal teams in building and executing XM-focused campaigns for client marketing and sponsorship properties. To mentor and manage junior team members in design, management and execution of local and regional events, in conjunction with integrated programs. And in doing so, ensure that FUSE delivers the highest standards in leadership, insight, creativity, delivery and spirit, as seen by the client and their internal team members.

Responsibilities:
  • Senior client lead on assigned client portfolio. Developing strong, professional relationships with client – thoroughly learning their business and providing trusted support, and helping to identify client growth opportunities / trends in the XM & sponsorship space.
  • Defining objectives for the account, and managing and leading internal and external partners to deliver against those objectives, communicating client issues to the Group Account Director when appropriate.
  • Accountable for the execution and quality control of XM-first initiatives from development of creative brief to project completion on schedule and within budget.
  • Work with our Strategy, Creative and Production teams to ensure we deliver high-impact, results-oriented XM & sponsorship programs and events.
  • Development and delivery of strategic and creative presentations with senior client representatives and senior marketing peers, presenting experiential-first creative concepts, ideas and plans.
  • Lead development of project estimates and management of estimate through to project completion in partnership with Project Management teams.
  • Review of weekly efficiency reports by dockets and report any discrepancies; attend monthly profitability meeting with Finance.
  • Manage and contribute to forecast planning on assigned clients.
Qualifications:
  • Must have at least eight years of relevant industry experience in XM agency/marketing services (Financial Services, Sport and/or Cause XM experience is an asset).
  • Experience managing integrated programs (involving XM, digital, social, mass) and the agency processes needed to execute in these channels is a plus.
  • Strong experience building and presenting strategic recommendations for live brand experiences / partnerships in collaboration with Strategy, Creative and Production teams.
  • Must have strong listening, communication (oral and written) and client service driven expertise.
  • Must have high capacity and the ability to multi-task multiple projects with strong attention to detail.
  • A self-starter who can prioritize and organize numerous demands with quick turnaround using strong time management.
  • Experience in leading, managing and coaching direct reports.
  • Demonstrated fiscal management skills.

FUSE Create is an equal opportunity employer. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

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