Digital Media Strategist

4 weeks ago


Old Toronto, Ontario, Canada https:www.energyjobline.comsitemap Full time
Media Planning Director

As a seasoned media expert, you will play a pivotal role in bridging the gap between clients and our internal media team. Your mission will be to understand, strategize, and implement effective media solutions, contributing to the achievement of client objectives.

Responsibilities
  1. Define a long-term strategic roadmap for media with key accounts.
  2. Stay up-to-date with digital media technologies, trends, vendors, and best practices.
  3. Collaborate with internal teams to define a long-term vision for digital media at key accounts and a step-by-step implementation roadmap for achieving it.
  4. Communicate and advocate for this vision both internally and externally.
  5. Direct implementation of the roadmap at a cross-brand account level.
  6. Provide direction for implementation of platforms and technologies that reflect best practices.
  7. Lead cross-channel media planning and optimization for brand media programs.
  8. Provide evidence-based recommendations on channel budget allocation.
Requirements
  1. 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels.
  2. Deep knowledge of all digital media channels and their strategic role.
  3. Knowledge of emerging digital media technologies and channels.
  4. Proven experience defining, communicating, and implementing a strategic vision.
  5. Passion for digital health and the possibilities of digital media for healthcare.

#LI-Hybrid #LI-JP1



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