Strategic Social Media Manager

18 hours ago


Greater Toronto Area, Canada PHD Full time
Job Description

At PHD, we are seeking a highly skilled Strategic Social Media Manager to join our team. This role will be responsible for supporting the strategic planning and execution of paid social initiatives, contributing to both tactical planning and activation.

Key Responsibilities:

  • Own and assist in managing all aspects of paid social campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis.
  • Develop innovative social activation strategies that align with client business goals, structuring these strategies tactically to ensure efficient execution by the team and optimizing performance across paid social initiatives.
  • Build and maintain strong relationships with social platform partners and creative agencies, retrieving creative requirements from platforms, coordinating asset delivery for campaign launches and rotations, and providing insights on creative best practices.
  • Work closely with Strategy, Marketing Science, and Activation to ideate on innovation and capability development.
  • Engage with clients to build a strong understanding of their needs and how they can best utilize paid social media for their competitive advantage and ROI.
  • Prepare and assist with client-facing deliverables, including performance recaps, presentations, and recommendations, working with Senior Managers to present insights and recommendations to clients and ensuring clear communication and actionable next steps.
  • Oversee and provide guidance on long-term strategic social plans respective of the client's business goals.
  • Continuously monitor and optimize campaign performance, providing data-driven recommendations for improvement, ensuring thorough reporting and analysis to drive client business growth and ROI.
  • Support the implementation of internal process and quality control initiatives that ensure error-free execution of all tasks.
  • Work closely with cross-functional teams to ensure seamless integration of paid social initiatives into broader media strategies, contributing to strategic discussions and helping identify opportunities for growth and efficiency.

Required Skills and Qualifications:

  • Strong analytical abilities, with the capability to derive actionable insights from data.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
  • Proficiency in media planning and buying tools and platforms.
  • Exceptional narrative skills, with demonstrated ability to craft compelling stories that engage the audience and convey complex ideas clearly.
  • Marketing strategy and digital marketing expertise.
  • Social platforms experience, with a focus on paid social media.

Benefits:

  • A competitive salary range of $80,000 - $110,000 per year, depending on experience.
  • A comprehensive benefits package, including health, dental, and vision insurance.
  • A generous 401(k) matching program.
  • Opportunities for professional growth and development.

Others:

  • We are committed to having a workplace that respects diversity and inclusion.
  • We encourage applications from diverse candidates.


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