Director, Brand and Marketing Services

12 hours ago

Old Toronto, Canada Accor Hotels Full time
h3>Area Director, Marketing & Communications - Central Canada

Luxury & Lifestyle

Company Description

A Storied Past. Opened in 1929, this historic hotel was once the tallest building in the British Commonwealth, and today, Fairmont Royal York continues to be a symbol of timeless elegance and modern sophistication. Where tradition meets innovation, and every day offers a chance to make history, a million stories have been told. strong>

A Rich History - Join a storied tradition at Fairmont Royal York, where nearly a century of luxurious hospitality and exceptional service have made us a Toronto landmark. - Benefit from comprehensive training programs, mentorship, and a supportive work environment that empowers you to reach your full potential.

New Energy for A Storied Landmark - As the world and Toronto move toward a more sustainable future, our landmark hotel is in a stunning transformation for the zero-carbon century ahead.

Job Description

Step into the spotlight as the Area Director of Marketing & Communications for Canada’s Central Canada Region. You'll helm the marketing and communications for six world-class city hotels: Fairmont Royal York, Fairmont Chateau Laurier, Fairmont Palliser, Sheraton Suites Eau Claire, Fairmont Winnipeg, and Fairmont Macdonald. Reporting to the Regional Director, Sales & Marketing, you'll lead Fairmont Royal York’s Marketing and PR efforts and oversee PR and communications for the entire Central Canada region.

You will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. p>

Fairmont Royal York Marketing and Communications:

  • Develop and implement marketing and public relations strategies to boost revenues and enhance the hotel's luxury positioning.
  • Oversee the creation and management of comprehensive marketing and communication strategies for the hotel.
  • Provide strategic direction for Central Canada regional marketing, communications, and PR, including crisis management and corporate brand initiatives.
  • Promote environmental and social initiatives to elevate the hotel's and brand's profile within the community.

Regional PR:

  • Provide strategic direction for regional PR, ensuring alignment with corporate and regional goals.
  • Act as the liaison with Fairmont Corporate Office, ensuring the region stays current with all corporate initiatives and advising on regional and property-level programs.
  • Develop and oversee annual PR, marketing, and communications plans for the region and individual hotels, managing the execution of corporate and brand PR strategies.
  • Collaborate with tourism partners to maximize hotel awareness through the regional visiting media program.
  • Act as the primary media spokesperson for the region, representing the hotels in all PR matters.

Media Relations & Marketing Communications:

  • Serve as the hotel spokesperson and a member of the crisis management team.
  • Develop and build positive relationships with local media and industry partners.
  • Conduct media familiarization trips and regional media outreach/hosting as needed.
  • Seek product placement and broadcast/film opportunities.
  • Submit monthly media measurement reports to Corporate PR, DOSM, and General Manager.

Qualifications:

  • Bachelor's degree in PR, journalism, or a related field.
  • Needs to have Director Sales & Marketing experience.
  • Proven experience in public relations, with a strategic mindset and leadership capabilities.
  • Strong ability to develop and execute comprehensive PR strategies and plans.
  • Proven experience in developing and managing marketing and communication strategies.

At Fairmont Royal York, we embrace an on-site work philosophy, inviting you to join us in our Toronto hotel. strong>

  • Free Meals: Tasty meals on us every shift.

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