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Marketing Director, Investment Products

1 month ago

Toronto, Ontario, Canada AGF Investments Full time

About the Role:

The Marketing Director, Investment Products will lead the execution of AGF's marketing strategy for the company's complete range of client segments globally. This individual will develop and oversee the execution of comprehensive, large-scale marketing plans and initiatives to promote the full range of AGF's investment capabilities across different channels.

Your Responsibilities:

  • Develop a dynamic marketing strategy that drives and supports AGF's overall business goals, as we grow and scale and diversify our business into new investment capabilities, client channels, and jurisdictions.
  • Take a results-driven approach, monitoring, measuring, and improving marketing strategies as needed and to keep pace with current and future trends.
  • Oversee comprehensive content and product marketing programs, including across different marketing channels: website, campaigns, digital, and in-person events, industry conferences, and social media.
  • Develop annual and quarterly marketing plans in association with Retail Distribution and business partners and lead the marketing team to align, plan, and execute, including overseeing management of end-to-end campaign processes to drive new business.
  • Build strong relationships by connecting regularly with senior Retail Distribution, Investment Management, and Product partners as well as other stakeholders within the business to provide updates on all marketing activity and obtain feedback on how to optimize initiatives.
  • Serve as the senior member of the team, including management of a multi-level team of junior/mid-level employees, and encouraging continued growth of team members, especially in digital transformation.
  • Develop credibility and trust through consistent delivery of quality content across channels and mediums.
  • Participate in various industry body working groups and actively engage with industry associations.