Strategic Product Marketing Director
2 weeks ago
About the Role:
The Director of Product Marketing will play a pivotal role in leading the Product Marketing team at Altus Group U.S. Inc. This includes enhancing the customer journey through strategic development of messaging, positioning, and distribution/promotion strategies aimed at driving customer acquisition, engagement, and retention.
Key Responsibilities:
- Lead a team responsible for conducting thorough market analysis, gathering competitive intelligence, and developing product and launch positioning, messaging, and promotional strategies.
- Help team members track progress against key results and help balance priorities with strategic initiatives
- Coach team on developing product positioning and messaging that resonates with customers and articulates the unique value of Altus' capabilities
- Stay connected to industry trends, competitive landscape, and client needs through research and in-depth segment analysis
- Leverage data-driven insights to ensure commercial strategies, new solutions, and any related messaging drive inform and deliver significant client value
- Help team prioritize the campaign and enablement materials needed to successfully support or launch capabilities
- Provide support for go-to-market programs (including new releases and launches) through collaboration with product, lines of business leaders, research, and marketing teams
- Lead multiple projects concurrently
- Influence and collaborate with cross-functional partners across all levels of the organization – especially in support of strategic initiatives
- Ensure understanding of investments being made across the business (through the product roadmap and associated presentations/enablement materials)
Requirements:
- 10+ years of progressively responsible marketing experience
- Background in Commercial Real Estate, Proptech, Financial Services, Fintech, or professional services
- Track record of developing and executing successful marketing strategies
- Demonstrated expertise in being commercially minded
- Excellent leadership and team management skills, with a track record of building a highly engaged and collaborative team, coaching, hiring, and upskilling as needed
- Experience in value proposition development, product research, product launches, and informing campaign strategy
- Ability to work collaboratively and build relationships with all levels within an organization
- Strong analytical background with demonstrated ability to convey complex ideas to relevant internal and external audiences
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