Strategic Product Marketing Director

2 weeks ago


Toronto, Ontario, Canada Altus Group U.S. Inc. Full time

About the Role:

The Director of Product Marketing will play a pivotal role in leading the Product Marketing team at Altus Group U.S. Inc. This includes enhancing the customer journey through strategic development of messaging, positioning, and distribution/promotion strategies aimed at driving customer acquisition, engagement, and retention.

Key Responsibilities:

  • Lead a team responsible for conducting thorough market analysis, gathering competitive intelligence, and developing product and launch positioning, messaging, and promotional strategies.
  • Help team members track progress against key results and help balance priorities with strategic initiatives
  • Coach team on developing product positioning and messaging that resonates with customers and articulates the unique value of Altus' capabilities
  • Stay connected to industry trends, competitive landscape, and client needs through research and in-depth segment analysis
  • Leverage data-driven insights to ensure commercial strategies, new solutions, and any related messaging drive inform and deliver significant client value
  • Help team prioritize the campaign and enablement materials needed to successfully support or launch capabilities
  • Provide support for go-to-market programs (including new releases and launches) through collaboration with product, lines of business leaders, research, and marketing teams
  • Lead multiple projects concurrently
  • Influence and collaborate with cross-functional partners across all levels of the organization – especially in support of strategic initiatives
  • Ensure understanding of investments being made across the business (through the product roadmap and associated presentations/enablement materials)

Requirements:

  • 10+ years of progressively responsible marketing experience
  • Background in Commercial Real Estate, Proptech, Financial Services, Fintech, or professional services
  • Track record of developing and executing successful marketing strategies
  • Demonstrated expertise in being commercially minded
  • Excellent leadership and team management skills, with a track record of building a highly engaged and collaborative team, coaching, hiring, and upskilling as needed
  • Experience in value proposition development, product research, product launches, and informing campaign strategy
  • Ability to work collaboratively and build relationships with all levels within an organization
  • Strong analytical background with demonstrated ability to convey complex ideas to relevant internal and external audiences


  • Toronto, Ontario, Canada North Strategic Full time

    Job Title: PR Account Director, Influencer MarketingJob Summary:We are seeking a seasoned PR Account Director to lead our influencer marketing practice. As a key member of our team, you will be responsible for developing and executing strategic influencer marketing campaigns that drive business results for our clients.Key Responsibilities:Lead the...


  • Old Toronto, Ontario, Canada North Strategic Full time

    Unlock Your Potential as a PR Account Director, Influencer MarketingAt North Strategic, we're revolutionizing the industry with our innovative approach to PR, influencer, social, and digital marketing. As a PR Account Director, Influencer Marketing, you'll play a key role in driving our success.About the RoleWe're seeking a seasoned PR professional with a...


  • Toronto, Ontario, Canada TWI Foods Inc Full time

    Job Title:Strategic Marketing DirectorAbout the Company:At TWI Foods Inc, we are dedicated to delivering high-quality products and exceptional customer experiences. Our team is passionate about innovation and excellence.Job Description:We are seeking a Strategic Marketing Director to lead our marketing efforts and develop innovative strategies to drive...


  • Old Toronto, Ontario, Canada North Strategic Full time

    Job Title: Influencer Marketing DirectorWe are seeking an experienced Influencer Marketing Director to join our team at North Strategic. As a key member of our agency, you will be responsible for leading our influencer marketing practice and developing integrated strategies for our clients.The ideal candidate will have a strong background in influencer...


  • Toronto, Ontario, Canada Altus Group U.S. Inc. Full time

    Job Summary:Altus Group U.S. Inc. is seeking a highly skilled Director of Product Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive customer acquisition, engagement, and retention.Key Responsibilities:Lead the development of product positioning,...


  • Toronto, Ontario, Canada AgencyAnalytics Full time

    We're seeking a seasoned Product Marketing Director to lead our product marketing efforts at AgencyAnalytics.As a Product Marketing Director, you will be responsible for developing and executing go-to-market strategies for our SaaS products. This includes refining our practice of product marketing, driving our go-to-market strategy and monetization efforts,...


  • Toronto, Ontario, Canada Sun On Food Company Full time

    Job DescriptionWe are seeking a highly skilled Strategic Marketing Director to join our team at Sun On Food Company.The successful candidate will be responsible for establishing objectives for the organization, formulating or approving policies and programs, and managing events. They will also conduct performance reviews, project manage, and plan, develop,...


  • Toronto, Ontario, Canada Uforse Education Group Inc. Full time

    **Job Overview**We are seeking a skilled Strategic Marketing Director to join our team at Uforse Education Group Inc.About the Role:Analyze market research data to inform business decisions and improve marketing strategiesDirect marketing campaigns and oversee the production of educational programsPlan budgets, develop promotional materials, and manage...


  • Toronto, Ontario, Canada Up Fundraising Full time

    Job SummaryWe are seeking a highly skilled Strategic Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing and a proven track record of success in developing and executing strategic marketing plans.Key ResponsibilitiesDevelop and execute strategic marketing plans to achieve...


  • Toronto, Ontario, Canada Sun On Food Company Full time

    We are seeking a highly experienced Strategic Marketing Director to lead our marketing efforts at Sun On Food Company. This is an exciting opportunity for someone who thrives in a fast-paced environment and has a proven track record of developing and implementing successful marketing strategies.About the RoleThe ideal candidate will have 3-4 years of...


  • Old Toronto, Ontario, Canada North Strategic Full time

    PR Account Director, Influencer Marketing Role at North StrategicAs a three-time SABRE Canadian Agency of the Year winner, North has achieved unparalleled success since its inception in 2011. Our innovative approach to PR, influencer, social, and digital has solidified our position as a leader in the industry.Key Responsibilities:* Develop and execute...


  • Toronto, Ontario, Canada Ontario Inc Full time

    Job Title:Strategic Marketing DirectorAbout the Role:We are seeking an experienced Strategic Marketing Director to lead our marketing efforts and drive business growth at Ontario Inc. In this role, you will be responsible for developing and implementing strategic marketing plans that align with our company's goals.Key Responsibilities:Develop and implement...


  • Toronto, Ontario, Canada C. C. FINCH ALBION INC. Full time

    C. C. Finch Albion Inc. is seeking a highly skilled Strategic Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing and a proven track record of success in developing and executing strategic marketing plans.The Strategic Marketing Director will be responsible for:Developing...


  • Toronto, Ontario, Canada LotusFlare Full time

    Job SummaryWe are seeking a highly skilled Strategic Marketing Director to join our team at LotusFlare. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement marketing strategies that align with business...


  • Toronto, Ontario, Canada TOMATO PRODUCE Full time

    We are seeking a highly skilled Strategic Marketing Director to join our team at TOMATO PRODUCE. In this role, you will be responsible for allocating resources to implement organizational policies and programs, authorizing the establishment of major departments, and coordinating the work of regions and divisions.The ideal candidate will have a Bachelor's...


  • Toronto, Ontario, Canada AgencyAnalytics Full time

    AgencyAnalytics is a cutting-edge digital marketing agency that streamlines client reporting and scales efforts through data & automation. We're looking for a seasoned Director of Product Marketing to join our team, leveraging their expertise in developing and executing go-to-market strategies for SaaS products.The ideal candidate will have 8+ years of...


  • Toronto, Ontario, Canada TWI Foods Inc Full time

    We are seeking a highly skilled Strategic Marketing Director to join our team at TWI Foods Inc.Company OverviewTWI Foods Inc is a leading food company that prides itself on delivering high-quality products to our customers. Our mission is to provide innovative solutions to the food industry, and we are looking for a talented marketing professional to help us...


  • Toronto, Ontario, Canada LotusFlare Full time

    Job SummaryWe are seeking a highly skilled Strategic Marketing Director to join our team at LotusFlare. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement marketing strategies that align with our business...


  • Toronto, Ontario, Canada TOMATO PRODUCE Full time

    Job DescriptionAt TOMATO PRODUCE, we are seeking an experienced Strategic Marketing Director to lead our marketing efforts and drive business growth. This role will be responsible for developing and executing strategic plans to increase brand awareness, drive sales, and expand our customer base.We are offering a competitive salary of $120,000 per year, based...


  • Old Toronto, Ontario, Canada North Strategic Full time

    Lead Influencer Marketing and Social Media StrategyNorth Strategic is seeking a seasoned Account Director, Influencer Marketing to lead our influencer and social media practice. As a key member of our team, you will be responsible for developing and executing innovative influencer marketing strategies that drive results for our clients.About the RoleLead the...