Paid Search Associate, Google Led Growth
4 weeks ago
As a Paid Search Associate at HelloFresh, you will be responsible for managing the paid search account in Canada. Your key responsibilities will include building strategic plans, using analytics to inform decisions, and executing optimizations to maximize a significant marketing budget against company goals.
You Will:
- Plan, execute, and optimize paid search campaigns across Google and Bing platforms, including text search, Display, YouTube, PMAX, Shopping, and App channels.
- Manage campaign launching, management, budgeting, and optimization, with a focus on achieving campaign performance goals.
- Analyze and build reports on campaign KPIs for key stakeholders.
- Implement and analyze A/B tests across paid search campaigns.
- Understand and implement advanced A/B tests, including pricing, bidding, and creatives, and provide in-depth analysis on results to uncover business opportunities.
You Are:
- Experienced in Google Ads and Bing Ads, including ad editor.
- Familiar with performance marketing metrics, including CPC, CVR, CTR, CAC, and LTV.
- Strong in quantitative and analytical skills, able to use data to optimize day-to-day performance.
- Comfortable working with large data sets and skilled in Excel and Google Sheets.
- Detail-oriented, able to find efficiencies and opportunities across multiple data sources.
- Comfortable in a fast-paced, demanding, and analytical environment.
- Positive towards challenges and new opportunities.
You Have:
- A bachelor's degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
- 2+ years of experience in Paid Search, either from an agency or client-side role.
- Knowledge of Paid Search bidding, targeting, and optimization.
- Familiarity with tag management and app tracking setup and troubleshooting.
- Experience working with performance marketing metrics and platform reporting.
- Strong analytical ability and problem-solving skills, able to use data to optimize day-to-day performance.
- Strong organizational skills and project management ability.
- Google and Bing Ads certified.
You'll Get:
- Competitive salary, 401k with company match, and company equity plan based on role.
- Generous PTO, including sabbatical and parental leave of up to 16 weeks.
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment.
- Tuition reimbursement for continuing education.
- Up to 75% discount on HelloFresh meal plans.
- Access to 7 different Employee Resource Groups, including those for BIPOC, women, veterans, parents, and LGBTQ+.
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company disrupting the traditional food supply chain.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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