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Email Marketing Strategist

2 months ago


Ottawa, Ontario, Canada Project Growth Full time

About Project Growth

Project Growth is a leading provider of innovative marketing solutions, seeking a highly skilled Email Marketing Strategist to drive the success of our email marketing efforts. As a key member of our team, you will be responsible for creating and managing email campaigns, building automations and workflows, and utilizing HubSpot's tools to drive engagement and conversions.

Key Responsibilities:

  • Email Campaign Management: Develop and execute email campaigns and sequences using HubSpot, ensuring they are effectively built and triggered to engage our target audience.
  • Automation and Workflows: Design and maintain automations, funnels, and workflows to streamline our marketing efforts and improve efficiency.
  • Dashboard Management: Oversee and manage dashboards and reporting in HubSpot to track campaign performance and gather insights for continuous improvement.
  • Email List Building: Develop and maintain email lists based on target audience segmentation to enhance campaign effectiveness.
  • Content Creation: Create compelling and relevant email content that resonates with our target audience and supports marketing goals.
  • A/B Testing: Conduct A/B testing to refine email content, subject lines, and campaign strategies for optimal performance.
  • Landing Page Creation: Build and design landing pages to support HubSpot email campaigns and drive conversions.

What Success Looks Like:

  • Effective Campaign Management: Successfully create and manage email campaigns that engage our target audience and drive results.
  • Streamlined Automation: Implement and optimize automations, funnels, and workflows to enhance marketing efficiency.
  • Insightful Reporting: Utilize dashboards and reporting tools to provide valuable insights and drive data-informed decisions.
  • Targeted Email Lists: Build and manage email lists that are effectively segmented to improve campaign targeting and outcomes.
  • High-Quality Content: Produce high-quality email content that aligns with marketing objectives and resonates with recipients.
  • Optimized Performance: Demonstrate improved campaign performance through A/B testing and data-driven optimizations.

Qualifications:

  • Experience: Proven experience with HubSpot email campaigns and operations, including building and managing email sequences and automations.
  • Technical Skills: Proficiency in building automations, funnels, and workflows within HubSpot.
  • Content Creation: Strong skills in creating engaging and effective email content.
  • A/B Testing: Experience with A/B testing to optimize email performance.
  • Landing Page Development: Ability to build and design landing pages.
  • Fluency in English: Excellent verbal and written communication skills in English.