Digital Intelligence Analyst

3 weeks ago


Old Toronto, Canada Manulife Insurance Malaysia Full time

Job Overview:

We are seeking a highly skilled Digital Intelligence Analyst to join our team in Toronto. As a key member of our marketing and customer experience group, you will be responsible for analyzing social media insights and driving business decisions.

About the Role:

The ideal candidate will have 5-7 years of experience in social media analytics/intelligence, market research, or CX roles, with a strong foundation in primary research methodologies. You will have proven experience in onboarding and managing social intelligence platforms and building advanced searches, dashboards, and reports.

Key Responsibilities:

  • Onboard and manage social intelligence platforms to meet organizational needs
  • Act as subject matter expert on Digital Intelligence and Analytics, building searches, dashboards, and reports to support marketing, CX, and brand teams
  • Develop and maintain brand health reports and dashboards, integrating social media insights with other research sources
  • Analyze social and earned digital media performance, audience behaviors, and sentiment to uncover actionable insights
  • Support customer experience programs by combining social insights with customer feedback and survey data
  • Conduct regular digital social listening to monitor sentiment, identify risks or opportunities, and provide insights to stakeholders

Requirements:

  • Bachelor's degree in business, marketing, market research, data analytics, or related field
  • 5-7 years of relevant work experience in social media analytics/intelligence, market research, or CX roles
  • Proven experience in onboarding and managing social intelligence platforms and building advanced searches, dashboards, and reports
  • Exceptional data visualization and storytelling capabilities, with strong written and oral communication skills
  • Experience with brand health tracking and creating visualizations to communicate key metrics, trends, and competitive positioning

Competencies:

  • Collaboration: Fosters productive working relationships to produce impactful solutions and achieve collective business goals
  • Innovative Mindset: Encourages curiosity, generates ideas, experiments, and takes calculated risks to improve the business

Salary Range: $80,000 - $110,000 per year, depending on experience



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