Digital Intelligence Analyst
3 weeks ago
Job Overview:
We are seeking a highly skilled Digital Intelligence Analyst to join our team in Toronto. As a key member of our marketing and customer experience group, you will be responsible for analyzing social media insights and driving business decisions.
About the Role:
The ideal candidate will have 5-7 years of experience in social media analytics/intelligence, market research, or CX roles, with a strong foundation in primary research methodologies. You will have proven experience in onboarding and managing social intelligence platforms and building advanced searches, dashboards, and reports.
Key Responsibilities:
- Onboard and manage social intelligence platforms to meet organizational needs
- Act as subject matter expert on Digital Intelligence and Analytics, building searches, dashboards, and reports to support marketing, CX, and brand teams
- Develop and maintain brand health reports and dashboards, integrating social media insights with other research sources
- Analyze social and earned digital media performance, audience behaviors, and sentiment to uncover actionable insights
- Support customer experience programs by combining social insights with customer feedback and survey data
- Conduct regular digital social listening to monitor sentiment, identify risks or opportunities, and provide insights to stakeholders
Requirements:
- Bachelor's degree in business, marketing, market research, data analytics, or related field
- 5-7 years of relevant work experience in social media analytics/intelligence, market research, or CX roles
- Proven experience in onboarding and managing social intelligence platforms and building advanced searches, dashboards, and reports
- Exceptional data visualization and storytelling capabilities, with strong written and oral communication skills
- Experience with brand health tracking and creating visualizations to communicate key metrics, trends, and competitive positioning
Competencies:
- Collaboration: Fosters productive working relationships to produce impactful solutions and achieve collective business goals
- Innovative Mindset: Encourages curiosity, generates ideas, experiments, and takes calculated risks to improve the business
Salary Range: $80,000 - $110,000 per year, depending on experience
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