Market Programs Senior Manager

1 month ago


Ottawa, Ontario, Canada Norton Rose Fulbright Full time

Job Summary

Norton Rose Fulbright is seeking a highly skilled Market Programs Senior Manager to lead and implement national marketing strategies for our practices and sectors. This dynamic role requires developing demand generation and field marketing campaigns that lead to new market opportunities in support of the office managing partners, national practice chairs, and sectors heads' strategic plans.

Key Responsibilities

  • Develop the overall market positioning for national practice groups, their practice areas, and sectors.
  • Create scalable programs and marketing campaigns that generate and nurture leads.
  • Evaluate, prioritize, and plan financial and material resources needed to ensure successful delivery and achieve set objectives.
  • In collaboration with the Market Programs Director, support the national and local practice chairs, managing partners, and sector heads in executing their strategic plans.
  • Understand and analyze the competitive landscape to help ensure we have a competitive offering nationally and in local markets.
  • Develop new innovative approaches to increase team efficiency using technology, automation, and tools.
  • Contribute to the content development for key practices and sectors.
  • Translate the performance of demand generation campaigns to leadership by defining measurable ROI objectives.
  • Continuously develop and seek new strategies to increase touchpoints with clients.
  • Accountable for overall leadership, mentorship, and operational excellence of the team, including quality, efficiency, and effectiveness of work, and internal group processes and performance.
  • Project manage team allocation and timelines to meet specified deadlines.
  • Participate in a planned and meaningful way on key leadership teams (regional, practice, C&M).
  • Ability to work collaboratively with colleagues locally, nationally, and globally to deliver and measure the plan.

Requirements

  • A minimum of - years of experience in business-to-business marketing, communications, and/or business development, preferably in the professional services industry.
  • A passion for demand marketing and willingness to get hands-on building solutions.
  • A thorough understanding of a range of marketing techniques, such as digital marketing and social media marketing.
  • Experience framing and collaboratively solving complex problems through creative problem-solving in a team-based environment.
  • Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills.
  • Has led high-performing teams and exhibited strong people leader/trusted advisor skills.
  • Active listener to hear and understand opportunities and challenges.
  • Organized and able to handle multiple projects simultaneously in a fast-paced, rapidly changing environment.
  • Proactive and collaborative attitude with true understanding of the agility needed to capitalize on the changing market conditions.
  • Superior interpersonal and client management skills.
  • Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain.
  • Bilingualism (French and English) would be considered an asset.

Why Work with Us

  • Hybrid work environment.
  • Retirement savings plan with employer contribution.
  • Benefit premiums paid by the firm.
  • Telemedicine services.
  • Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships.
  • Training and development programs based on your interests and needs.


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