Senior Media Manager, Brand Operations Specialist

2 months ago

Toronto, Ontario, Canada Procter & Gamble Full time

About the Role

Procter & Gamble's Brand Operations Team is a dynamic and collaborative group of media experts dedicated to driving media-enabled growth across the P&G brand portfolio. As a Senior Media Manager, you will play a key role in identifying, building, and managing media capabilities and go-to-market strategies that fuel media-driven growth.

Key Responsibilities:

  • Develop and execute media strategies that drive best-in-class results across reach, effectiveness, and efficiency.
  • Lead centralized media operations, including budget management, media stewardship, and agency governance.
  • Manage agency and key supplier relationships, forging new partnerships and evaluating emerging media opportunities.
  • Drive best-in-class partnerships between P&G category teams, P&G US & Global media teams, and agency and media partners.
  • Develop and deliver media training and knowledge-building programs for P&G.

Requirements:

  • Minimum of 7+ years of strategic media experience, preferably with a media agency or multichannel national advertising client.
  • Strong analytic skills and ability to triangulate between data, brand goals, and opportunities.
  • Advanced understanding of media vehicles and channels, with experience leveraging industry-standard planning tools and data sets.
  • Strong management skills, including effective communication, stakeholder management, and project management.

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