Owned Channels Manager
2 days ago
As an Owned Channels Manager at Skip, you will be responsible for leading a high-performing team in shaping the future of our marketing campaigns. Your strategic vision and leadership skills will be instrumental in creating unforgettable experiences for our customers, couriers, and partners.
Key Responsibilities:- Lead, mentor, and inspire a team of Owned Channels Specialists, setting clear objectives and providing guidance for their professional growth.
- Oversee campaign optimization efforts, ensuring effective execution and guiding your team in analyzing data, A/B testing, and refining strategies to maximize engagement and ROI.
- Oversee the team's data analytics efforts, guiding them in extracting valuable insights from data and using these insights to make informed decisions and enhance customer experience.
- Collaborate with various stakeholders, including marketing teams and senior leadership, to ensure seamless execution of campaigns and influence decision-making by sharing data-driven insights and best practices.
- Encourage your team to work with the Studio team and other stakeholders to explore new ways to captivate the target audience and drive engagement, helping drive innovation in content creation and delivery across owned channels.
- Oversee the monitoring and reporting of campaign performance, regularly sharing performance reports with marketing teams and offering recommendations for improvement.
- Stay abreast of industry trends, tools, and technologies to improve the efficiency and effectiveness of owned channel campaigns, making recommendations for adopting new tools as needed.
- Guide the implementation of marketing automation processes to streamline campaign execution, reducing manual work and allowing your team to focus on more strategic tasks.
- Ensure your team conducts systematic A/B testing and leverages findings to refine and enhance campaign strategies continually.
- In collaboration with other stakeholders, oversee the mapping of customer journeys to identify touchpoints and opportunities for engagement, ensuring your team delivers the right message at the right time.
- Guarantee that all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.
- A Bachelor's degree, or equivalent.
- 5+ years experience in Digital Marketing roles focusing on leadership and innovation.
- 2+ years experience with team management and excellent social skills.
- Strong analytical, prioritization, and problem-solving skills, with close attention to detail.
- Strategic thinking skills, with great creative judgment and a test & learn approach.
- Experience with marketing attribution models and reach x frequency.
- Good knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use cases.
This is an opportunity to create a team that is at the forefront of marketing excellence, ensuring that our owned channels are optimized to their full potential, delivering exceptional results for our customers, couriers, and partners.
Skip is a dynamic, fun, and challenging environment with global impact. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard, and respected.
We are an Equal Opportunity employer. We do not discriminate based on gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law.
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