Marketing Brand Manager

4 weeks ago

Mississauga, Ontario, Canada 837 GlaxoSmithKline Inc. Full time

Are you looking for a challenging opportunity to drive the integration of pharmaceutical brands and execute marketing campaigns to optimize customer experience? If so, this role is for you.

As a Product Brand Management Pharmaceutical Professional at 837 GlaxoSmithKline Inc., you will be responsible for aligning customer segments and leveraging services to deliver an exceptional customer experience plan. You will also manage resource allocation within the brands based on customer insight and lead execution across the brand teams.

This role will provide you with the opportunity to lead key activities to progress your career. These responsibilities include:

  • Translating insights into future marketing strategies
  • Executing global integrated campaigns and updating them to address customer needs
  • Engaging with medical teams to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
  • Managing local congresses and GSK-sponsored digital and face-to-face events
  • Collaborating with third-party stakeholders and global teams on local implementation
  • Understanding business analytics and responding accordingly to ensure customer engagement, delivery of pharmaceutical share growth, and increase touchpoints
  • Advising global and regional teams on customers, competition, and market
  • Developing a media plan in line with the global strategy to ensure an appropriate integration with the global campaign objectives and use of the marketing mix

Why you?

Basic Qualifications:

We are looking for professionals with the following required skills to achieve our goals:

  • Bachelor's degree
  • 3+ years' experience in marketing and/or sales

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

  • Bachelor's degree in Marketing or Sales
  • Service/Customer-oriented
  • Experience in multichannel marketing
  • Knowledge of marketing ways of working and code of promotion
  • Excellence in execution of prioritization, communication, stakeholder management, and problem-solving
  • Exceptional communication and organizational skills

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity, along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making – using evidence and applying judgment to balance pace, rigor, and risk
  • Committed to delivering high-quality results, overcoming challenges, focusing on what matters, and execution
  • Continuously looking for opportunities to learn, build skills, and share learning
  • Sustaining energy and well-being
  • Building strong relationships and collaboration, honest and open conversations
  • Budgeting and cost-consciousness

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