Marketing Campaign Coordinator

3 weeks ago


Waterloo, Ontario, Canada University of Waterloo Full time

Role Overview

The Production Coordinator at the University of Waterloo is a critical role that oversees the planning and execution of marketing campaigns across various channels. This position serves as a liaison between strategy development and campaign implementation, working closely with the Production Manager to transform marketing initiatives into tangible outcomes.

Key Responsibilities

Production Scheduling and Oversight

  • Develop and maintain detailed project schedules to ensure timely completion of tasks.
  • Identify and mitigate risks that could lead to project delays, coordinating with the Production Manager to streamline processes.
  • Review campaign plans and timelines, offering strategic adjustments to enhance execution based on evolving priorities and resources.
  • Translate strategic marketing plans into actionable production tasks, ensuring each campaign element is thoughtfully executed.
  • Adapt workflows to incorporate the latest marketing trends and organizational changes, striving to enhance campaign effectiveness.

Workflow Facilitation and Process Improvement

  • Facilitate clear and consistent communication between Marketing Specialists and the production team.
  • Participate in regular stand-up meetings to present progress updates, gather feedback, and discuss resource allocation with the wider marketing team.
  • Identify opportunities for process optimization and work with the Production Manager to implement solutions that increase efficiency.
  • Document best practices and create standard operating procedures for production-related activities.

Quality Control and Resource Tracking

  • Ensure all promotional materials adhere to brand guidelines and quality standards.
  • Review proofs and drafts with a critical eye, providing constructive feedback to the creative team.
  • Track expenditures against the marketing budget, flagging concerns to the Production Manager and suggesting cost-saving measures when possible.


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