Strategic Marketing Catalyst

1 week ago


Waterloo, Ontario, Canada Mappedin Full time
About the Role
Mappedin is a leading global provider of indoor mapping and spatial data management solutions. As a Demand Generation Manager, you will play a pivotal role in driving customer acquisition efforts through integrated marketing strategies.

Responsibilities
Develop and execute targeted marketing campaigns across various channels to generate and nurture leads. Collaborate with the sales team to ensure alignment on strategy, messaging, and lead generation efforts. Drive product-led growth (PLG) strategies and design data-driven campaigns to accelerate self-serve conversions. Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website. Lead organic and paid social media strategy, including copywriting, content creation, performance monitoring, and community management. Create engaging video content for case studies, product announcements, podcast episodes, advertisements, and more.

Requirements
We're seeking a collaborative, results-driven individual with experience in high-growth SaaS and Enterprise B2B environments using account-based marketing strategies. You should have strong analytical skills, interpreting and presenting data to inform marketing decisions. Expertise in marketing automation systems and CRM tools is essential. A creative thinker with innovative ideas, experiment, and execute growth strategies is ideal. Proficiency in content, CRM, and design tools such as Google Suite, Hubspot, and Riverside.span. Project management skills to effectively deliver programs and create alignment across groups are necessary.

About Us
Mappedin values playing for the team. You may need to put aside personal objectives to help meet urgent company goals, but others will do the same for you. We welcome applications from people with disabilities.

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