Senior Product Marketing Manager, Growth

4 weeks ago

Old Toronto, Ontario, Canada Float Financial Solutions Inc. Full time
Job Description

Float Financial Solutions Inc. is seeking a highly skilled Senior Product Marketing Manager, Growth to join our team. As a key member of our growth team, you will be responsible for driving outcomes within a well-defined customer segment and contributing significantly to Float's next phase of growth.

Key Responsibilities:

  • Own the Float Customer Journey for SMBs: Design and build comprehensive cross-channel campaigns and always-on flows for the post-acquisition customer lifecycle, ensuring alignment with core PLG objectives and metrics.
  • Create Engaging Content and Communications: Produce compelling content and polished communications that resonate with our ICP, driving engagement and action through every touchpoint.
  • Leverage Data and Automation: Utilize data analytics and marketing automation tools (Hubspot, Intercom, Appcues, etc.) to better understand user journeys, segment audiences, and deliver personalized experiences that enhance customer experience and achieve business outcomes.
  • Collaborate with Cross-Functional Teams: Work within a closely knit cross-functional growth team to rapidly iterate on user experiences that drive activation and adoption, while planning marketing activities in alignment with broader business goals and customer needs.
  • A/B Testing and Experimentation: Generate and test hypotheses using A/B tests and other experiments to determine the effectiveness of lifecycle strategies. Surface and share key learnings and recommendations with wider GTM and product teams.
  • Be the Voice of the Customer: Take a human-centered approach to everything you ship, acting as a driving force for qualitative customer research within the cross-functional growth team. Understand and advocate for the importance of customer feedback and qualitative insights, and be a champion for your customer segment within the growth team and across the broader organization.

Requirements:

  • 7+ years of experience in marketing or product for B2B SaaS and/or fintech, with specific expertise in lifecycle automation and PLG go-to-market motions.
  • Marketing automation subject matter expert, comfortable working with data, CRM, marketing automation, and customer communication software.
  • Customer-obsessed and data-oriented, actively seeking new insights to inform strategies and measure impact.
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing content for multiple formats.
  • Tenacious and results-driven, with a reputation for working tenaciously to smash aggressive goals.
  • Experience driving executive-level conversations and managing stakeholders at all levels.

About Float:

Float is Canada's first modern financial institution built to help Canadian businesses grow. We're making finance more accessible and saving businesses time and money, while empowering them with capital and disrupting the multi-trillion dollar global B2B finance industry.

Perks of working at Float:

  • Flexible work hours and time off when you need to recharge.
  • Small team = lots of autonomy to make an impact.
  • Opportunity to work with and learn from a world-class team.
  • A personal Float card with a quarterly stipend to spend on what matters most to you.
  • A dog-friendly office.
  • Being able to say you helped build Canada's best modern financial institution.

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