Senior Product Marketing Manager

2 weeks ago

Toronto, Ontario, Canada Thomson Reuters Full time

About the Role

We are seeking a skilled Senior Product Marketing Manager to drive the development and implementation of integrated product marketing strategies for our Corporates Legal solution portfolio. This role will lead the development and execution of cross-functional go-to-market launch plans, ensuring timely and successful product launches.

Key Responsibilities

  • Develop and execute product marketing strategies to generate product awareness, customer usage, and retention.
  • Collaborate with internal teams, including product management, demand generation, and segment marketing and sales, to drive new sales and up-selling/cross-selling.
  • Own and lead the development of high-impact product marketing activities, including sell sheets, web pages, videos, battlecards, pitch decks, and case studies.
  • Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences.
  • Develop positioning and market-facing messaging that reflects keen awareness of customer needs and promotes our Legal technology products and Legal research products in the Corporates market.

About You

To be successful in this role, you will need:

  • 6+ years of B2B and B2C product marketing experience.
  • Bachelor's degree (or equivalent) with a concentration in Product Marketing/Marketing, or business, or legal strongly preferred.
  • Strong familiarity with technology and research tools for corporate legal departments.
  • Experience building go-to-market strategies across segments, regions, and with partners.
  • Demonstrated ability to lead and influence actions toward set goals in highly matrixed organizations and in cross-functional settings.

What's in it For You?

As a Senior Product Marketing Manager at Thomson Reuters, you will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid work model with flexible work arrangements.
  • Comprehensive benefit plans, including flexible vacation, mental health days off, and work-from-anywhere options.
  • Opportunities for professional development and growth.
  • A collaborative and dynamic work environment.

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