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Product Marketing Specialist

2 months ago

Kitchener, Ontario, Canada NAVBLUE Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at NAVBLUE. As a key member of our Americas region, you will be responsible for driving marketing activities and providing market and competitor intelligence to support our business targets.

Key Responsibilities
  • Assist in growing the business by providing technical pre-sales support and training to the Sales team, with a focus on assigned products and services.
  • Support the execution of the Marketing plan, including customer calls, presentations, and demonstrations, as well as bid management and RFP activities.
  • Stay up-to-date with current technology and airline business processes and practices in the market, with a focus on being recognized as an expert in the specified technology and airline know-how relevant to NAVBLUE's products and services.
Dimensions
  • Order Intake & KPI targets: New Business, Renewals, and KPIs based on Business development and Marketing targets - support with Marketing actions, analyses, feedback, and recommendations.
  • No direct management of Marketing team members, objectives, and recruitment/turnover.
Main Responsibilities
  • Support the Marketing activities for the objectives in the Plan & Control and Analyze & Optimize value stream(s) for the Americas.
  • Develop and complete regional market analyses (competition, current, and forecast markets), and synthesize the outcomes to support the respective NAVBLUE business lines.
  • Support go-to-market strategies, including sales tool-kit, sales force training, and pricing policy development.
  • Support Pricing strategy for assigned products and services with regional information.
  • Support the NAVBLUE Customer Feedback Loop (market research, customer focus groups, controlled entry into service and trial programs, and user forums).
  • Support all stages of the sales cycle in Americas, including managing leads qualification, opportunity pursuit planning and follow-up, preparation and delivery of presentations and demonstrations to customers, supporting customer meetings, and supporting the development of proposals and RFP (RFx) responses with marketing recommendations and feedback.
  • Provide a communication path to the respective product managers relating to regional commercial and operational issues.
  • Provide Marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events and conferences.
  • Demonstrate products and services using all types of tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).
  • Support NAVBLUE Air, the internal NAVBLUE Operations Control Center for customer experience.
Qualified Experience / Skills / Training
  • Bachelor's Degree in Aeronautical Engineering.
  • Preference to have Scaled Agile Framework (SAFe) training and certifications.
Knowledge, Skills, Demonstrated Capabilities & Competencies
  • Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand.
  • Capable of understanding and using enterprise software solutions.
  • Capable of demonstrating high-level of product knowledge internally and to customers.
  • Understanding of market trends in a fast-moving environment.
  • Have a clear understanding of product evolutions and priorities at all times.
  • Must possess strong presentation skills and be able to communicate professionally in written responses.
  • Must possess strong analytical/critical thinking skills.
  • Must possess superior product knowledge as it relates to the defined product suite.
  • Capable of understanding and learning to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.
Travel Required
  • Must be able to travel both domestically and internationally up to 40% of the time.