Director of Public Relations and Communications

4 weeks ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time
About Four Seasons

Four Seasons Hotels and Resorts is a global leader in the hospitality industry, known for its exceptional service and luxurious amenities. As a member of our team, you will have the opportunity to work with a diverse group of individuals who share a passion for delivering exceptional guest experiences.

About the Role

We are seeking a highly skilled and experienced Director of Public Relations and Communications to join our team at Four Seasons Hotel Toronto. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive public relations and communications strategy that supports the hotel's business objectives.

Key Responsibilities
  • Develop and implement a year-round integrated public relations and communications plan across all Four Seasons Hotel Toronto pillars
  • Monitor and analyze Four Seasons Hotel Toronto Marketing Scorecard Metrics as they apply to public relations and communications
  • Work closely with all Four Seasons Hotel Toronto departments and outlets to develop new storylines and maintain a strong brand presence
  • Lead the creation of story starters and ensure the presence of relevant team bios to generate further engagement with Four Seasons Hotel Toronto
  • Identify target publications, manage media communications, and develop new connections to generate ongoing coverage
  • Anticipate need periods and activate teams to create unique guest programming
  • Develop a thoughtful series of all new Four Seasons Hotel Toronto, culinary, and destination experiences that support Four Seasons Hotel Toronto's positioning
  • Seek, identify, and execute local event participation and activations that reach our local neighborhood surrounding communities
  • Execute public relations strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for Restaurant & Bar outlets
  • Represent public relations and communications team throughout Four Seasons Hotel Toronto meetings and operations
Requirements
  • University graduate
  • Minimum of five years of management experience in public relations, communications, digital marketing, and related industries, preferably within the lifestyle and hospitality industries
  • Excellent writing, presentation, and communications skills, with a strong sense of quality and a creative mindset
  • Media relations experience
  • Demonstrated knowledge of mobile, emerging, and media applications
  • Knowledge of InDesign and production methods in graphic arts and collateral
What We Offer
  • Employee Travel Program that includes complimentary room nights & employee experience rates at Four Seasons Hotels & Resorts with discounted meals and other services at each location
  • Excellent Training and Development opportunities
  • Complimentary Employee Meals
  • A robust extended flex benefit plan, including medical, HCSA, dental, vision, life insurance, DPSP/RRSP and paid time off

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