Marketing Director for Canadian QSR Growth

2 days ago


Greater Toronto Area, Canada Church's Texas Chicken Full time

At Church's Texas Chicken, we're on a mission to revolutionize the quick service restaurant industry in Canada. We're seeking an exceptional Marketing Director to spearhead our growth initiatives across the region.

About the Role

We're looking for a seasoned marketing professional with a proven track record of success in the QSR industry. As our ideal candidate, you'll have a deep understanding of the Canadian market and be able to develop and execute strategic plans that drive revenue, comp sales, awareness, and profitability goals.

Key Responsibilities

  • Develop and implement marketing programs that accelerate sales, enhance profitability, and grow market positioning in Canada
  • Lead strategic recommendations to execute the performance calendar across product, menu, price, and promotions to maximize growth
  • Drive business results by gathering and analyzing sales and product mix data across Canada
  • Work closely with franchisee teams to build multilayered performance marketing calendars, including Limited Time Offers, local store marketing, digital and media planning, promotions, merchandising/POP
  • Liaise between Franchisees and International Marketing team on the Brand fund contribution and spend

Requirements

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred)
  • Experience with CRM's and SEO's is required
  • Mandatory experience with marketing in the QSR industry
  • Strong project management skills and ability to travel daily with occasional overnight travel

About Our Team

As a key member of our team, you'll be working closely with our international marketing team to develop and execute strategies that drive growth and profitability. You'll also be collaborating with our diverse network of multi-unit franchisees to ensure alignment and effectiveness across all marketing efforts.

What We Offer

We offer a competitive salary of $120,000 - $150,000 per annum, commensurate with experience, plus benefits and opportunities for professional growth and development.



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