Strategic Product Marketing Manager

1 day ago


Ottawa, Ontario, Canada Sago Mini Full time

Job Title: Strategic Product Marketing Manager

About the Role

We are seeking a highly skilled and experienced Strategic Product Marketing Manager to join our team at Sago Mini. This is an exciting opportunity to lead and shape the product marketing strategy for our award-winning publisher of preschool apps and toys worldwide.

The successful candidate will be responsible for bringing our products to kids and parents around the world, acting as the key point of contact for our product teams, establishing the reporting cadence, integrating our roadmaps, and defining key marketing moments.

Responsibilities
  • Set the Sago Mini & Piknik marketing roadmap, anchored in our customer needs, product vision, and Piknik growth strategy to reach our goals
  • Go-to-market strategy for new product launches, and establishing cross-functional workflows
  • Execute on established marketing plans, ensuring visibility across organic channels in conjunction with our product release roadmap
  • Establish frameworks and best practices to help build the Sago Mini and Piknik brand franchises, working closely with internal and external stakeholders
  • Driving cross-channel campaign strategy for our audiences, and working with channel owners to build brand experiences across CRM, YouTube, the App Store, Social Media, and Paid Advertising
  • Leading a team of marketers focused on lifecycle marketing, customer engagement, customer care, and design, to deliver on our company objectives
Requirements
  • 5-10 years of experience in product marketing
  • 5+ years of team leadership experience, with a demonstrated ability to prioritize across conflicting needs. The right candidate will be able to balance their strategic vision with pragmatic, team-based execution
  • Expertise and demonstrated success across multiple marketing specializations (e.g. brand marketing, audience development, and customer acquisition, and lifecycle marketing)
  • Experience working with a blend of agency and in-house production resources
  • Strong analytical skills and attention to detail
  • Excellent verbal, written, and interpersonal communication skills
What We Offer
  • An estimated salary range of $120,000 - $180,000 per year, based on experience and qualifications
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off
  • A collaborative and dynamic work environment, with opportunities for professional growth and development
  • A hybrid work arrangement, with the option to work from home 2-3 days per week
About Us

Sago Mini is a leading global children's entertainment company that creates, designs, and manufactures innovative toys, games, products, and entertainment properties. We hire humble and collaborative people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.



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