Strategic Marketing Director for Architecture and Design

22 hours ago

Ottawa, Ontario, Canada Zeidler Partnership Architects Full time
Senior Director of Marketing and Communications

Toronto-based Zeidler Partnership Architects seeks a seasoned marketing leader to drive brand identity, business growth, and stakeholder engagement.

About the Role:
  • Develop and execute strategic marketing initiatives to enhance brand presence, foster business growth, and engage internal and external stakeholders.
  • Lead a dynamic marketing team, refine processes, and ensure the firm's story, values, and expertise resonate with clients, partners, and communities.
  • Combine innovative strategies, impactful storytelling, and data-driven insights to position the organization as an industry leader and foster collaboration across all offices and disciplines.
Key Responsibilities:Strategic Leadership & Team Development
  • Develop and implement a comprehensive Marketing and Communication Strategy aligned with organizational goals, growth priorities, and market positioning.
  • Assess and optimize team structure, capabilities, and workflows to build a high-performing, inclusive, and proactive marketing department.
  • Mentor and support professional development within the team, fostering accountability, collaboration, and innovation.
Brand Management & Messaging
  • Define and maintain brand guidelines, ensuring consistent application across all internal and external materials.
  • Lead the creative design and strategic execution of marketing materials, including corporate reports, project profiles, proposals, and digital content.
  • Oversee organizational imagery, staff profiles, and storytelling initiatives to showcase the firm's expertise and community impact.
Internal and External Communications
  • Develop and manage internal communication tools, such as leadership updates, and intranet content, newsletters, to improve user experience and staff engagement.
  • Strategize external communication campaigns, including public relations, social media, and thought leadership programs, to amplify the firm's voice and visibility.
  • Collaborate with leadership to craft client-centred communication strategies, proposals, and presentations that highlight the firm's unique value proposition.
Digital Marketing & Media
  • Manage the organization's digital presence, including website maintenance, social media strategy, and content calendars.
  • Analyze campaign performance and leverage insights to identify opportunities for improvement and innovation.
  • Lead the evolution of the firm's intranet and external-facing digital platforms to align with branding and improve functionality.
Business Development & Lead Generation
  • Work with senior leadership to establish systems for lead identification and pipeline development.
  • Support the creation of compelling proposals and presentations that align with the organization's mission and client aspirations.
  • Manage the awards submission process, ensuring high-quality entries that reinforce the firm's market positioning.
Events, Sponsorships & Swag
  • Oversee the strategic planning and execution of client events, sponsorships, and community engagement initiatives to expand the firm's brand identity.
  • Manage swag programs, ensuring creative and high-quality materials that reflect the organization's values and standards.
Other
  • Implement metrics to evaluate the effectiveness of marketing strategies and initiatives.
  • Provide regular updates to the executive team, using insights to continuously refine and optimize marketing efforts.

Requirements:

  • 15+ years of experience in marketing, communications, or business development within the architecture, design, or professional services sectors.
  • Proven leadership experience managing and optimizing marketing teams, with a focus on results-driven strategies and client engagement.
  • Bachelor's Degree in Marketing, Communications, Business Administration, Architecture, or related field is required; Master's degree or additional certifications (e.g., LEED, PMP) are a plus.
  • Exceptional leadership, communication, and interpersonal skills.
  • Strong strategic thinking and the ability to execute and measure marketing campaigns.
  • Ability to inspire and lead teams to achieve shared goals, with a focus on collaboration and empowerment.
  • Ability to think critically about long-term growth and sustainability, both for the firm and the communities we serve.
  • Expertise in digital marketing, proposal management, and content creation.
  • Knowledge of the architecture and design industry, with an understanding of the specific challenges and opportunities in building sustainable, community-driven spaces.
  • Proficiency in CRM systems, marketing automation tools, and project management software.
  • Strong knowledge of Microsoft Suites and Adobe InDesign.

We Offer:

  • PATO Days – enjoy an extra day off on long weekends and holiday closures
  • Competitive compensation: $140,000 - $170,000 per year
  • Benefits including extended health, dental, health and wellness spending allowance, EFAP, etc.
  • Annual profit share
  • Wellness initiatives
  • Training & education support
  • Mentorship and continuous learning
  • Professional membership reimbursement
  • Social events
  • Fun work environment and great firm culture

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