Marketing Campaign Specialist
24 hours ago
Job Overview:
We are seeking a highly skilled Marketing Campaign Specialist to join our team at Sage City. In this role, you will be responsible for localizing and executing demand-generation strategies to drive qualified leads and sales opportunities for our French language products.
About the Role:
- You will create and manage integrated marketing campaigns across multiple channels, including email, events, third-party associations, webinars, and other digital platforms.
- You will collaborate with the sales team and product marketing managers to ensure alignment on target accounts, messaging, and lead follow-up.
- You will analyze and report on campaign performance, making data-driven decisions to optimize results.
- You will monitor and optimize the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
About You:
- Fluent in both French and English.
- 2 years of experience in full-funnel demand generation marketing or growth/performance marketing (ideally within Software).
- Experience in building demand gen programs, demonstrating initiative in execution.
- Experience orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDR efforts.
- Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
- Strong project management skills with attention to detail.
Benefits:
- 100% paid premiums for health, dental, and vision coverage.
- RRSP contribution match (100% up to 4%).
- 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days).
- Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list).
- 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date.
- 5 days paid yearly to volunteer (through Sage Foundation).
- $5,250 tuition reimbursement per calendar year starting 6 months after your hire date.
- Sage Wellness Rewards Program (annual fitness reimbursement).
- Library of on-demand career development options and ongoing training offerings.
Compensation: The estimated salary for this role is C$80,000 to C$95,000 per year, plus a bonus plan (15%) based on company and individual performance.
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