Marketing Automation Expert
24 hours ago
We are seeking a highly skilled Marketing Automation Expert to join our team as a Customer Journey Specialist. As a key member of our marketing team, you will be responsible for designing, developing, and implementing campaigns and workflows in Adobe Journey Optimizer.
About the RoleThis role requires strong customer journey development skills, experience with campaign and automated workflow development, and a working knowledge of Adobe Experience Cloud and/or Experience Platform. You will work collaboratively across departments to understand business requirements, design solutions, and optimize campaign set-up to meet or exceed clearly defined goals.
The ideal candidate will have excellent attention to detail, verbal and written communication skills, and the ability to quickly master new technologies and adapt to evolving business needs.
Key Responsibilities- Work with internal customers and business collaborators to gather requirements, map multi-channel customer journeys, and provide recommendations on current and future state of campaign and workflow set-up.
- Partner with other automation-focused team members to design journey workflows and ensure proper tracking, targeting, and messaging for omnichannel interactions.
- Analyze and implement Adobe Journey Optimizer and contribute to its integration with Adobe Experience Platform, including Real Time Customer Data Platform, Adobe Target, and Launch.
- Help manage marketing automation efforts and processes, researching and implementing best practices, strategies, and industry standards.
- Bachelor's/University degree
- Related experience with campaign and automated workflow development, preferably in marketing technology platforms like Salesforce Marketing Cloud, Adobe Journey Optimizer, or Marketo
- Working knowledge of Adobe Experience Cloud (Adobe Analytics, Adobe Audience Manager, Adobe IO, Experience Manager, and Adobe Target) and/or Experience Platform (Journey Analytics, RTCDP, Offer Decisioning)
- Experience with HTML and CSS is a plus
- Ability to learn new technologies and adapt to evolving business needs
- Excellent verbal, written, organizational, analytical, and interpersonal skills
As a Marketing Automation Expert at Manulife, you will have the opportunity to grow your career in a dynamic and inclusive environment. We offer a competitive salary range of $70,350 - $117,250 CAD, comprehensive benefits, and opportunities for professional development.
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