Marketing Campaign Specialist for High-Growth North America Opportunities

1 day ago

London, Ontario, Canada The Adecco Group Full time
Job Description

The Role:
We are seeking a highly skilled Marketing Campaign Specialist to join our team in North America. As a key member of our marketing team, you will be responsible for creating and executing campaigns that drive MQLs and pipeline growth.

Responsibilities include:
- Drive impact – Create and execute campaigns that drive MQLs and pipeline.
- Experiment – Run data-driven experiments to up-level our campaigns and processes.
- Create campaigns-in-a-box – Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
- Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
- Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance.
- Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.

Requirements:
- 2+ years of experience in B2B marketing, with a focus on demand generation or product marketing in a high growth SaaS environment.
- Familiarity with marketing and sales technologies, including Salesforce, Outreach, Pardot, Zoom Webinars, and other relevant tools is a plus.
- Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
- Strong project management skills with the ability to drive multiple projects end-to-end.
- Extremely data-driven; committed to experimenting until you see measurable results.
- Strong writing skills and experience drafting short form conversion-based content for email, webinars, or web pages.
- Bachelor's degree in Marketing, Business, or a related field.

What we Offer:
- Your own world-class coach.
- Friends and family coaching.
- Flexible work arrangements.
- Charity Days.
- Learning & Development budget.
- Weekly wellbeing hour.
- Regional benefits package.
- Regular team social events.

At EZRA, we believe in fostering a diverse and inclusive workplace where everyone has a voice and feels able to be themselves. We attract and develop a diverse workforce that reflects the communities in which we serve.

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