Business Development Manager
3 days ago
About REV Capital:
We are a freight tech company building North America's most accessible fuel management platform.
Our goal is to become the preeminent provider of fuel solutions to transportation companies across Canada and the US.
Navigating the world of fuel procurement isn't easy, but we aim to make it simpler.
REV Capital provides exclusive fuel discounts and easier access to fuel facilities all over North America.
About the Role:
You will be a creative, results-driven Marketing Manager with a passion for building compelling brand strategies and executing impactful marketing campaigns.
Your strong understanding of both traditional and digital marketing will enable you to drive growth through innovative and data-backed solutions.
Key Responsibilities:
- Develop and execute integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.
- Manage content marketing strategies, including blog posts, case studies, whitepapers, email campaigns, and social media content.
- Analyze market trends and customer insights to refine marketing strategies.
- Collaborate with others to put together plans that prioritize business goals and execute upon them.
Content Development & Management:
- Write, edit, and optimize high-quality content for websites, social media, email newsletters, and other digital channels.
- Ensure all content aligns with the brand's voice, tone, and messaging.
- Create compelling and strategic content across various formats to support business objectives.
- Refine and enhance editorial standards, as well as voice and tone, across our thought leadership team.
Social Media & Digital Marketing:
- Oversee social media content strategy and execution to enhance brand presence and engagement.
- Manage paid and organic digital marketing efforts.
- Work closely with graphic designers, videographers, and other creatives to produce multimedia content.
- Understand UX/UI design principles and the ability to write copy that serves the reader and the organization.
Performance Tracking & Reporting:
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
- Utilize tools like Google Analytics and CRMs to track content performance and optimize strategies.
- Generate reports and provide insights to stakeholders for continuous improvement.
Required Qualifications and Skills:
- Bachelor's degree in marketing, Communications, Journalism, or a related field.
- 5+ years of experience in marketing, content writing, or digital marketing.
- Exceptional writing and editing skills, with a strong portfolio of published content.
- Strong research and fact-checking skills to ensure accuracy and originality.
- You can interact confidently with senior stakeholders and other exceptionally sharp cookies.
- You showcase your outstanding content writing abilities through a compelling and high-quality portfolio of work.
What We Offer:
- Competitive compensation plan
- Flexible work schedule
- Growth and development opportunities
- Team outings and social events
- Excellent extended medical, dental, and vision benefits plan
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