Market Insights Manager

1 week ago

Ottawa, Ontario, Canada Invest OttawaBayview Yards Full time
About the Role

We are seeking a highly skilled Market Insights Manager to lead our Market Insight team at Invest Ottawa/Bayview Yards. As a key member of our team, you will be responsible for delivering high-quality market research, competitive intelligence, and analysis to our clients and internal teams.

Key Responsibilities
  • Business Management and Service Delivery
    • Develop and oversee the implementation of an annual plan for the Market Insight team, including team goals, milestones, KPIs, and metrics.
    • Manage team workflow, including client intake and pipeline, triage process, resource deployment, and project allocation.
    • Oversee the scoping, eligibility, and execution of market insight client requests.
    • Assess clients' needs, as well as current and new potential Market Insight tools and databases, and make recommendations on potential changes and enhancements for increased client impact.
    • Develop and/or enhance processes and procedures that enhance team operations, business delivery, and client experience.
    • Manage market insight vendor relationships and contracts, and collaborate extensively with fellow members of the Invest Ottawa team.
    • Work closely with the Director and Marketing Team to establish and execute a Market Insight promotional strategy.
    • Manage the Market Insight dashboard, metrics, associated reporting, and client satisfaction surveys to assess the impact.
    • Strategically assess the tools/services to address identified gaps, with a particular focus on the needs of scaling firms and those in priority sectors.
  • People Management
    • Lead and direct the Market Insights Team, currently comprised of two analysts and one co-op student.
    • Onboard and train new team members on Market Insight tools, best practices, usage tactics, client management, and business processes.
    • Provide mentorship through team meetings, one-on-one meetings, and coaching.
    • Lead performance management and evolution of the team, including objective setting, managing progress against goals, professional development, and growth plans, and employee assessments.
Requirements
  • University degree in a relevant field, such as business, economics, statistics, mathematics, communications, sociology, etc., or equivalent work experience.
  • 5 years of experience in a related role, including primary and/or secondary research, analysis, and delivery to stakeholders.
  • Skilled experience in program and project management, including interacting with both internal and external stakeholders.
  • Experience in conducting market research and business environment analysis through previous work or academia.
  • Proven experience in people management, ensuring effective communication and guidance to address team dynamics and promoting a positive and inclusive team culture.
  • Strong proficiency in using tools and databases.
  • Excellent organizational and time management skills.
  • Superior customer service and commitment to excellence.
  • Languages: English; French is considered a strong asset.
What We Offer
  • A dynamic and fast-paced work environment.
  • Opportunities for professional growth and development.
  • A collaborative and inclusive team culture.
  • A competitive salary and benefits package.

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