Marketing Automation Specialist

1 week ago

Ottawa, Ontario, Canada Tech Insights Full time
About the Role

We are seeking a highly motivated and detail-oriented Marketing Automation Specialist to join our marketing team at TechInsights. This role will focus on the day-to-day maintenance of our marketing automation platform and supporting our general marketing initiatives.

Key Responsibilities
  • Pardot Maintenance
    • Manage the day-to-day operations of Pardot, including creating and updating email campaigns, landing pages, and forms.
    • Monitor and clean the Pardot database to ensure accurate segmentation and tagging of leads.
    • Assist in setting up and maintaining automated engagement programs.
    • Troubleshoot and resolve issues related to email sends, automations, and forms.
    • Analyze performance metrics and provide insights to improve email marketing efforts.
  • Salesforce Support
    • Execute basic Salesforce tasks such as lead and contact data management, updating records, and supporting CRM clean-up efforts.
    • Assist in ensuring that Salesforce and Pardot are properly integrated, and data is syncing correctly.
    • Collaborate with the sales team to ensure proper lead assignment and follow-up.
    • Support the creation of reports and dashboards in Salesforce to monitor campaign effectiveness.
  • Marketing Support
    • Help coordinate and execute marketing campaigns across different channels, including email, social media, and events.
    • Assist with content creation, including writing basic copy for marketing materials, emails, and landing pages.
    • Support the marketing team with administrative tasks, project coordination, and other ad hoc activities as needed.
Requirements
  • Experience: 0-2 years of experience in marketing, with exposure to digital marketing, email marketing, or CRM systems.
  • Technical Skills:
    • Basic understanding of Pardot or similar marketing automation tools.
    • Familiarity with Salesforce CRM is a plus.
    • Proficient in Microsoft Office (Excel, Word, PowerPoint).
    • Basic HTML/CSS knowledge is an advantage.
  • Skills:
    • Strong attention to detail and organizational skills.
    • Ability to manage multiple tasks and projects simultaneously.
    • Excellent written and verbal communication skills.
    • Analytical mindset with a desire to learn and grow in a fast-paced environment.
Why Work with Us
  • Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP Matching)
  • Expected salary: $46,500-$51,900CAD
  • Flexible vacation policy
  • Annual fitness reimbursement
  • Strong sense of camaraderie, mutual respect, and shared goals among colleagues
  • Support for community through charitable alliances
  • Professional and career development opportunities
  • Wellness resources and support from management
About TechInsights

TechInsights is a leading provider of information and analysis for the semiconductor industry. We are committed to building an inclusive environment that welcomes talented individuals from diverse backgrounds and perspectives. We offer a range of benefits and opportunities for professional growth and development.

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