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Marketing Campaign Manager

1 week ago

Greater Guelph Metropolitan Area, Canada Altruck International Truck Centres Full time

About the Job:

Altruck International Truck Centres is hiring a Marketing Campaign Manager to join our Guelph team. In this role, you'll take ownership of executing digital campaigns that drive measurable results.

Your primary responsibilities will include managing digital marketing strategies, developing and executing targeted email campaigns, and driving lead generation through multiple marketing channels. You'll also be responsible for tracking and optimizing the lead conversion cycle to ensure a positive return on investment.

  • Key Duties:
  • Drive innovation in digital marketing by developing and executing creative marketing campaigns.
  • Develop and execute segmented email marketing strategies that align with customer needs, driving long-term engagement and business growth.
  • Collaborate with the leadership team to align internal and external marketing initiatives with business objectives.
  • Support corporate, branch, and departmental marketing plans through effective execution and continuous strategy improvement.