Cloud Email Campaign Manager

3 days ago


Greater Toronto Area, Canada Exchange Solutions Full time

We are a cloud-based loyalty platform management company that delivers personalized loyalty solutions to businesses. As part of our comprehensive solution, we offer Managed Services for email execution within Salesforce Marketing Cloud.

Job Overview

The Email Marketing Specialist will be responsible for creating and managing email campaigns in Salesforce Marketing Cloud. This role involves building journeys, setting up triggered and ad-hoc email sends, managing customer data, configuring native Salesforce reports, and ensuring smooth delivery of loyalty communications.

Main Responsibilities
  • Build and execute loyalty program emails, including triggered and ad-hoc campaigns, within Salesforce Marketing Cloud.
  • Develop and manage customer journeys and automation using Journey Builder.
  • Configure and manage reports on email performance and customer engagement metrics.
  • Maintain and manage customer databases, ensuring accurate segmentation and personalization.
  • Manage communication preferences and ensure compliance with opt-in/opt-out preferences and data privacy regulations.
  • Collaborate with cross-functional teams to align email campaigns with broader loyalty strategies.
  • Test and troubleshoot email templates, workflows, and journeys to ensure proper functionality across devices.
Capability Requirements – Education, Skills & Experience
  • 1-3 years of experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, and Audience Builder).
  • Proficiency in email campaign management, including triggered and ad-hoc emails.
  • Experience managing customer databases, segmentation, and reporting in Salesforce Marketing Cloud.
  • Strong understanding of email marketing best practices, deliverability, and regulatory/compliance for email communications.
  • Analytical mindset with the ability to generate reports and provide insights on campaign performance.
  • Excellent organizational skills and attention to detail.
  • Strong communication skills and the ability to work both independently and as part of a team.
  • Proficient in HTML and CSS for email design and troubleshooting.


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