Digital Marketing Executive
3 days ago
We are seeking a highly skilled Digital Marketing Executive to join our team at Altruck International Truck Centres. As a key member of our marketing department, you will be responsible for developing and executing targeted email campaigns that drive measurable results.
The ideal candidate will have a strong background in lead generation, vertical targeting, and email campaign management. You will work closely with our leadership team to identify high-value audiences and create content tailored to their specific needs.
Key responsibilities include:
- Lead Generation & Campaign Management: Develop, execute, and optimize email marketing campaigns targeting key verticals to drive qualified leads and conversions.
- Campaign Strategy & Vertical Targeting: Take the lead on targeting specific verticals and industries to ensure that our marketing efforts resonate with the right prospects.
- Lead Conversion Optimization: Oversee the entire lead conversion cycle, from initial interest to final conversion, ensuring that marketing campaigns are effectively nurturing leads and moving them through the sales funnel.
Required skills and qualifications include:
- A post-secondary education in Marketing, Business, or a related field.
- 2+ years of hands-on experience in marketing, with a proven track record of successful lead generation, email campaigns, and vertical targeting strategies.
- Strong understanding of B2B marketing, lead generation, and sales cycles, with a demonstrated ability to optimize and manage campaigns through multiple verticals.
Benefits include:
- Competitive salary.
- Comprehensive benefits package.
- Professional growth opportunities.
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