Marketing Strategist for Vitasoy North America

2 days ago


Vaughan, Ontario, Canada Vitasoy North America Inc. Full time

Vitasoy North America Inc. is a leading manufacturer and distributor of plant-based beverages and food with over 6,500 employees globally.

Company Overview

We are committed to promoting sustainable nutrition through our high-quality product portfolio and integrating social responsibility into our business.

Our brands, VITASOY and VITA, have established themselves as leaders in the market, offering a wide range of nutritious soy and other plant-based beverages, as well as tea and ready-to-drink beverages.

Job Description

The Marketing Associate will work closely with the Marketing Manager to develop and execute holistic marketing campaigns across the US and Canada markets.

Responsibilities include launching new products with multichannel touchpoints, analyzing competitive performance to gain market share, and working on exciting innovations from our China/Hong Kong product portfolio.

You will be responsible for supporting the Marketing Manager in developing, executing, and analyzing the VNA's Marketing Strategy, ensuring alignment and customization to in-market consumer needs.

Key responsibilities also include managing daily contact with media agencies and third-party vendors to ensure flawless execution of media campaigns and events.

You will lead communication plans, including but not limited to: media planning, asset development/adaptation, in-store marketing collateral, test & learning on new digital/social platforms.

In addition, you will support the Sales Team with all marketing material needs across digital, demos, and branded merchandise.

You will assist in building and maintaining an annual marketing calendar, tracking, and reporting on the status of activities.

The ideal candidate will thrive in dynamic environments, adapting strategies as needed to overcome challenges and keep projects on track.

The successful candidate will have 3+ years of relevant marketing experience, either agency or brand-side, with strong knowledge of digital platforms such as TikTok, XHS (RED), Instagram, and LinkedIn.

A valid G driver's license, proficiency in MS Office, including knowledge of "VLOOKUP" and "Pivot table", and excellent reading and writing skills in Chinese are required.

Estimated Salary:

$70,000 - $90,000 per annum, depending on experience.

Benefits

We offer a comprehensive benefits package, including health, dental, and vision insurance, as well as a generous 401(k) matching program.

We are an equal opportunity employer that values diversity in people and is committed to excellence and inclusion.



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