CRM Strategy Lead

6 days ago


Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time

About Four Seasons:

Four Seasons Hotels and Resorts is a global luxury hotel management company that prides itself on delivering exceptional guest experiences. Our company culture is built on the foundation of recognizing and welcoming individuals, treating everyone with respect and kindness, and creating lasting impressions that stay with our guests for a lifetime.

About the Role:

We are seeking a highly skilled Customer Experience Manager to join our Global Commercial Organization. This individual will play a critical role in shaping our CRM strategy to enable personalization through better analytics, guest targeting, recognition, and omnichannel experiences.

Key Responsibilities:

  • Develop a comprehensive CRM strategy to drive a single view of the customer, enabling better analytics, guest targeting, and recognition, and omnichannel experiences.
  • Identify and vet potential vendors to fill gaps in our MarTech stack to deliver on our vision (data unification, marketing automation, etc.).
  • Outline expected costs and potential benefits of implementing our CRM strategy.
  • Create buy-in across all levels of the organization for our CRM strategy.
  • Lead CRM strategy implementation projects.
  • Partner with our Insights team on guest segmentation and target guest growth.

Key Skills and Qualifications:

  • University or college degree in Business or Marketing required.
  • A minimum of 6+ years' experience working within a CRM role.
  • Proven track record in CRM strategy, customer experience, omni-channel marketing, and consumer insight.
  • Previous project management experience highly desired (project management skills including budgets).
  • Experience in a fast-paced environment an asset.
  • Experience leading a team of direct reports and cross-functional stakeholders.
  • Able to identify use cases and requirements for MarTech solutions.
  • Experience implementing new programs or technical solutions.
  • Deep understanding of CRM.
  • Strong communications/interpersonal skills.

What We Offer:

  • A dynamic and fast-paced work environment.
  • The opportunity to work with a global luxury hotel management company.
  • A competitive salary and benefits package.
  • The chance to work with a talented team of professionals.

Language: English (en-US)



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