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Digital & CRM Strategy Manager

2 months ago

Toronto, Ontario, Canada McDonald's Canada Full time

About the Opportunity

McDonald's Canada is seeking a passionate and driven Digital & CRM Strategy Manager to join our dynamic National Marketing team in Toronto. This role offers an exciting opportunity to shape the future of customer engagement for one of the world's most recognized brands.

Who You Are

You are a data-driven marketing professional with a deep understanding of digital ecosystems and customer relationship management (CRM). You thrive in fast-paced environments and possess a proven ability to lead and manage complex projects. Your collaborative spirit and strong communication skills enable you to effectively influence stakeholders at all levels.

What's in it for You

This is your chance to make a tangible impact on McDonald's Canada's digital strategy. You will play a pivotal role in developing and executing innovative campaigns that drive customer engagement, loyalty, and growth. You will have the opportunity to work with a talented team of marketing professionals and collaborate with cross-functional partners across the organization.

Principal Accountabilities

  • Lead the development and implementation of data-driven digital marketing strategies, including CRM campaigns, personalized offers, and lifecycle journeys.
  • Analyze customer data to identify key insights and opportunities for growth.
  • Collaborate with internal and external stakeholders to ensure seamless execution of marketing initiatives.
  • Monitor campaign performance and provide regular reporting on key metrics.
  • Stay abreast of industry trends and best practices in digital marketing and CRM.